Customer Experience

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• Three Tips for Getting Your Product on a Major Retailer's Shelves
  You have a solid brand, a great product, and you'd like to see your stuff on the shelves of major retailers. But how do you achieve this goal? Typical strategies ...
  Brand Awareness, Brand Positioning, Customer Experience, Positioning, Sales
• A Zoo Visitor's Guide to Customer Experience and Performance Chain ExcellenceLinda Ireland, Chris LaVictoire Mahai
  If you've ever been to a zoo, you probably used a zoo map during your visit. Those maps provide wonderful visual cues to the customer-experience and performance-chain lessons we can ...
  Customer Experience, Customer Relationships, Marketing Operations
• Five Must-Have Elements of an Awesome Mobile Marketing Call to ActionKane Russell
  Like any marketing campaign, a mobile marketing campaign can be well thought out, meticulously planned, and perfectly functional... but still produce limited user engagement. Why? A subpar call to action.
  Customer Behavior, Customer Experience, Landing Pages, Mobile Marketing
• How Well Do You Know Your Customers?
  You do just what a good marketer is supposed to do: using research, you create targeted campaigns with relevant messages and excellent value. And yet, your customers don't respond. So ...
  Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships
• Three Steps to Making Your Website More User FriendlyRyan Morgan
  In an age of information overflow, having a user-friendly website is critical. How does your site measure up? Here is a three-step approach to analyzing the usability of your website, ...
  Customer Experience, Testing, Web Content, Website Design, Websites
• Customer Experience Initiatives Lack Proven ROI Value
  Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
  Corporate Communications, Customer Experience, Customer Loyalty, Research Summaries, Social Media, Social Networking
• 'Customer Experience' Is the Catchphrase for 2012Christine Mauro
  Customer experience is about meeting customer needs, aligning touch points, and creating relationships. Learn customer experience basics—and how to create an enriched customer experience that gets results.
  Customer Experience, Customer Loyalty, Customer Relationships, Marketing Strategy
• Three Tips for a Memorable Smartphone App
  When you introduce a new smartphone app, you're asking your clientele to interact with your brand in an unfamiliar way. So how do you encourage early adoption among your best ...
  Brand Loyalty, Customer Experience, Smartphones
• Five Tips for Creating a Productive Subscriber Experience
  "[F]or most messages," writes Carolyn Kopprasch at the Emma blog, "email is just a starting point for a customer who will then go on to purchase, donate, share, comment, or ...
  Copywriting, Customer Experience, Email Marketing
• What Pinterest Teaches Us About InnovationChad McCloud
  Is your business truly innovative? Real innovation is difficult to generate, and even harder to repeat. But Pinterest, a relatively new social network, can teach your business three invaluable lessons ...
  Collaboration, Creativity, Customer Experience, Pinterest, Social Media, Social Networking
• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale SuccessHanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve ...
  Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• Five Tips for Implementing a Successful QR Code CampaignMichelle Eichhorn
  QR codes can be inexpensive to implement and can provide you a measureable return on investment—if you use them correctly. Learn five invaluable tips for implementing an effective QR code ...
  Customer Experience, Landing Pages, Marketing Tips, Mobile Marketing, Web Analytics, Websites
• Forrester: 'Customer Experience' Roles Gaining Popularity
  Over the past six years, an increasing number of US companies of all sizes have appointed a single executive who leads customer experience efforts across a business unit or the ...
  Customer Experience, Customer Relationships, Management, Research Summaries
• Seven Tablet and Mobile Trends to Expect in 2012Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  Consumer Electronics, Customer Experience, Digital Theory, E-Commerce, Forecasts, Mobile Marketing, Smartphones, Social Networking, Website Design
• The Importance of the Right Offer in Lead Generation
  According to Dan McDade, the foundation of any lead generation program is the right offer—one that intelligently addresses a prospect's real problems. "When you fully understand their pain points and ...
  Copywriting, Customer Experience, Lead Generation
• How to Keep the Subscribers You Already Have
  The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  Content, Customer Engagement, Customer Experience, Email Marketing
• Can We Hug? Six Tips for Getting Customers to Show You LoveLoren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
  Customer Engagement, Customer Experience, Customer Relationships, Social Media
• Three Ways to Avoid Disastrous Customer Service
  "The company clearly understood the market," writes Barbara Bix at MarketingProfs. It had created a new product with all the right features and benefits, one that was earning rave reviews ...
  Customer Experience, Customer Relationships, Customer Service, Management
• How Digital Customer Behavior Is Changing Brand ManagementJen Evans
  More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand ...
  Brand Management, Channel Marketing, Customer Behavior, Customer Experience, Marketing Tips
• Smartphone Users Frustrated With Mobile Web Experience
  Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just ...
  Customer Experience, Research Summaries, Smartphones, Social Media