Customer Experience

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• One Direction's Five Lessons for Building Customer LoyaltyRafe Gomez
  The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.
  B2C, Brand Loyalty, Customer Acquisition, Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Positioning
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• Five Tips to Shake Up Your Next Event and Revitalize Your BrandCassie Brown
  Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to ...
  B2B Marketing, Branding, Conferences, Customer Experience, Customer Relationships, Marketing Strategy, Tradeshows/Events
• The Future of Branding: The Digital Dimension (More Brand Management Lessons From Silicon Valley)Jens Lundgaard
  The recognition of digital user interface's importance seems to be slowly sinking into corporate culture the way "brand" did a couple of decades ago. Branding agencies need to hire or ...
  Brand Management, Branding, Customer Experience, Digital Marketing, Digital Theory
• Monitoring Only Like a Marketer Is Losing You Online SalesSteve Rosenberg
  Online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. Here are three tips to help you succeed with ...
  B2C, Customer Experience, Data, E-Commerce, Marketing Analytics, Measurement, Retail Marketing, Technology, Web Analytics
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing, Social Media, Social Networking
• Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
  In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
  Chief Marketing Officer, Customer Experience, Customer Insight, Customer Relationships, Management
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning, Smartphones, Value Propositions
• Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
  Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Digital Theory, Marketing Strategy, Mobile Marketing
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Want to Slash 50% Off Your Marketing Budget? Try Being Nice...Peter Shankman
  In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the ...
  Customer Acquisition, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Management
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• The Evolution of Modern Marketing Automation [Infographic]Verónica Jarski
  To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
  Customer Behavior, Customer Experience, Email Marketing, Inbound Marketing, Marketing Automation
• Landing Page Optimization Is Not a Strategy, CXO IsMark Simpson
  Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience.
  Customer-Centric, Customer Experience, Customer Insight, Customer Loyalty, Data, E-Commerce, Landing Pages, Mobile Marketing, Personalization, Social Media, Testing
• The Post-PC Revolution [Infographic]Verónica Jarski
  Google estimates that by 2013 more people will use mobile phones than desktops PCs to go online. After gathering research about the migration of PC users to mobile, Moovweb created ...
  Content, Customer Behavior, Customer Experience, Customer Satisfaction, Google, Mobile Marketing
• Customer Relationships: Breaking Up Is Hard, Making Up Is Harder [Infographic]Verónica Jarski
  Customers often break up with brands that ignore them. This infographic explains what happens when customers feel caught in a one-sided relationship with brands, and it offers tips for bringing ...
  Brand Awareness, Brand Management, Customer Experience, Customer Insight, Customer Relationships, Customer Retention, Social Media, Twitter
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013Angel Morales
  It's time to get serious about your strategies for 2013. How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you ...
  Customer Acquisition, Customer Experience, Customer Relationships, Direct Marketing, E-Commerce, Email, Email Marketing, Integrated Marketing, Mobile Marketing, Online Marketing, Social Media, Targeting