Customer Experience

Topics » Articles » Customer Experience

• Four Critical Components of Your Customer Journey MapKoren Stucki
  A customer journey map is a visual representation of the various interactions a buyer has with a business. Building that map from the outside-in—from the customer's perspective—requires a thorough understanding ...
  Customer-Centric, Customer Experience, Customer Relationships, Marketing Strategy
• The Top Elements of Great (and Terrible) Customer ServiceAyaz Nanji
  Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
  Customer Behavior, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Interactive Personalized Video Has Killed One-Size-Fits-All MarketingDavid Schwartz
  RIP, one-size-fits-all marketing. You're just not effective anymore. But interactive personalized video is. This immersive, tailored, real-time communication tool drives results and boosts customer engagement.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Videos
• The War Against Ad Blocking: Publishers Fight for Their LivelihoodLauren Pedersen
  More consumers than ever are using ad-blocking technologies. To prevent those ad blocks, publishers need to put consumers first and give them a sense of control.
  Ad Copy, Advertising, Customer Behavior, Customer Experience, Marketing Strategy, Sales and Advertising, Websites
• What's the Key to Great Customer Service?Ayaz Nanji
  What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.
  Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Retail Marketing, Survey Data
• Memorable Moments Enrich Customer RelationshipsDavid Trice
  Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Strategy
• Make Customers the Center of Your Omnichannel StrategyJane Hiscock
  Don't obsessively focus on your marketing channels. Doing so prevents you from focusing on what's most important—your customers' needs.
  Customer Behavior, Customer-Centric, Customer Experience, Digital Marketing, Marketing Challenges, Marketing Strategy
• Seven Common Mistakes Marketers MakeSubir Kumedan
  If you decide to fix even one of the following mistakes, you will see better results for you and your business.
  Customer Behavior, Customer-Centric, Customer Experience, E-Commerce, Landing Pages, Testing, Website Design, Websites
• Five Reasons Interactive Content Drives EngagementAnna Talerico
  Customers want to engage with your brand, not endure sales pitches. Create interactive content that invites your customers to engage with your brand, and watch customer engagement skyrocket.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, Marketing Strategy
• Four Email Optimizations That Will Increase Your Click-Through RatesStephan Hovnanian
  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Evangelists, Customer Experience, Email, Email Campaigns, Email Marketing, Segmentation, Social Media, Testimonials, Testing, User-Generated Content
• Three Marketing and Customer Experience Trends You're Bound to See in 2016Chokdee Rutirasiri
  With the start of the year comes the opportunity to re-evaluate your marketing and customer-experience strategies—to plan how you can up your game in the year ahead. Here's what three ...
  B2C, Customer-Centric, Customer Experience, Marketing Strategy, Retail Marketing, Website Design
• Four Tips for Increasing Your Average Order ValueLewis Gersh
  Many marketers are so heavily focused on acquisition that they forget about increasing average order value or targeting existing customers. Here's a look at how and why increasing AOV is ...
  Advertising, Customer Engagement, Customer Experience, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• Seven Customer Expectations That You Need to ExceedJoe Gagnon
  Today's consumers have higher expectations regarding the customer experience. Here's what they expect from brands. Are you meeting those needs?
  Customer Behavior, Customer-Centric, Customer Engagement, Customer Experience, Customer Service, Digital Marketing, High-Tech Marketing
• The Biggest Pitfalls of Building Personalized Customer ExperienceDavid Trice
  Make sure to avoid the five most common mistakes that occur when building personalized customer experiences.
  Customer Behavior, Customer Engagement, Customer Experience, Marketing Challenges, Personalization
• 35 Ways to Grow Your BrandIsadora Badi
  Marketers, looking for ways to take your brand to the next level? Here are 35 ideas and examples of brands that are doing it right.
  Advertising, Brand Management, Brand Positioning, Branding, Customer Experience, Customer Relationships, Marketing Strategy
• Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]Verónica Jarski
  Mobile devices are rapidly becoming consumers' go-to tool for all their shopping needs. Is our website optimized to handle these online shoppers—or are they going to leave you behind?
  Consumer Electronics, Customer Experience, Customer Retention, Mobile Marketing, Sales, Smartphones, Technology, Web Content, Website Design, Websites
• 15 Stats to Make You Rethink How You Build Customer Engagement and SalesBrian Rigney
  Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
  Consumer Electronics, Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, Mobile Marketing, Sales
• Cure Your Shopping Cart Abandonment Issues [Infographic]Verónica Jarski
  About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
  Customer Behavior, Customer Engagement, Customer Experience, Customer Service, Sales, Web Content, Websites
• Why Brands Should Sweat the 'Small Stuff' of Customer ExperiencePaige O'Neill
  The "small stuff" that brands overlook in customer experience is usually "big stuff" in their customers' eyes. That small stuff can boost or destroy that relationship.
  Customer Behavior, Customer Experience, Customer Relationships, Customer Retention, High-Tech Marketing, Word-of-Mouth
• Customer Experience Must Be at the Heart of Your Agile MarketingPaul Mandeville
  Customers today don't want businesses to merely sell them products; customers want businesses to understand them, too. Agile marketing can help businesses do exactly that.
  Customer Engagement, Customer Experience, Customer Service, High-Tech Marketing, Marketing Strategy