Customer Satisfaction

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• Three Strategies for Involving Customers in New Product DevelopmentMostafa Dastras
  If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.
  Customer Evangelists, Customer Insight, Customer Satisfaction, Product Management, Product Marketing
• Five Essential Reputation Management ToolsAleh Barysevich
  An instant is all it takes to threaten your business's sterling reputation online. These five reputation management tools are some of the best for tracking mentions, discovering influencers, and managing ...
  Brand Management, Customer Relationships, Customer Satisfaction, E-Commerce, Marketing Automation, Marketing Dashboards, Reputation Management, Technology, Testimonials
• Why Everyone at Your Company Needs to Care About Customer ExperienceJiordan Castle
  To provide a winning customer experience, every member of your workforce needs to make optimizing and improving the customer journey at every touchpoint a priority.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service
• Five Things That Marketing Leaders Do to Inspire Deeper Customer EngagementTom Cates
  A company's personal connection with customers depends on the people who interact with those customers. Here's what good marketing leaders do to keep those connections open.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Thought Leadership
• Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)Josh Zywien
  When companies have high levels of brand admiration, they experience explosive revenue growth and improved cost efficiencies, and far greater access to the best talent and partnerships.
  Brand Awareness, Brand Loyalty, Brand Management, Branding, Customer Behavior, Customer Loyalty, Customer Relationships, Customer Satisfaction
• Five Steps to Service Recovery and Complaint-Handling Success [Infographic]Verónica Jarski
  No business is perfect, and sometimes, a product or service fails. So, what's the best way to reach out to customers and handle their complaint?
  Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, Customer Service
• You Don't Have a Sales Content Problem, You Have a Distribution ProblemBrian Fravel
  Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What ...
  Content, Customer Satisfaction, Digital Marketing, Management, Sales
• How to Reduce Costly Chargebacks at Your BusinessSarah Blanchard
  Credit card users sometimes dispute charges on their accounts and demand reimbursement. Dealing with those chargebacks can take valuable time away from employees, and it can be costly. Here are ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Retail Marketing
• Five Effective Ways to Build a Strong Online ReputationAjay Prasad
  Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ...
  Customer Insight, Customer Loyalty, Customer Satisfaction, Customer Service, E-Commerce, Reputation Management, Testimonials
• Eight Tips for Running a Customer-Friendly BusinessNeerav Mehta
  Your product or service cannot survive on its own. It needs backup in the form of strong customer support. The way you interact with your audience will determine how far ...
  Customer-Centric, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service
• How to Nurture the Five Stages of Customer AdvocacyStephan Hovnanian
  Customer advocacy programs are hot right now. And why shouldn't they be? Customers have the ability to be hyper-connected to the brands they love, and they are gaining more influence ...
  Brand Ambassadors, Brand Loyalty, Customer Advisory Programs, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Satisfaction, Engagement
• Successful B2B Marketers Know Customer Experience Is a Three-Legged StoolRobert Johnson
  To be successful in the B2B space, you need to understand how to bridge marketing and service to promote client retention and satisfaction. The key to that understanding is viewing ...
  B2B Marketing, Customer Experience, Customer Satisfaction, Customer Service, Marketing Strategy, Sales, Technology
• Customer Experience Rankings: The 25 Best (and Worst) BrandsAyaz Nanji
  Consumers in the United States say supermarkets Publix and H-E-B are the businesses with the best customer experience, according to a recent report from the Temkin Ground.
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• The 10 Companies With the Best Reputations [Infographic]Ayaz Nanji
  Among major corporations, Amazon has the best reputation with consumers in the United States, according to a Nielsen infographic based on findings from the Harris Poll.
  Customer Satisfaction, Reputation Management, Research Summaries, Survey Data
• What an Online Hater Really Wants From YouJay Baer
  The near-universal adoption of smartphones and social media has fundamentally altered the science of handling customer complaints. The critics ("haters") are not your problem, however... Ignoring them is.
  Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Facebook, Social Media, Twitter
• The Top Elements of Great (and Terrible) Customer ServiceAyaz Nanji
  Which elements of customer service are very important to consumers? What are the customer service issues that frustrate people most?
  Customer Behavior, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• What's the Key to Great Customer Service?Ayaz Nanji
  What is the most important element of an excellent customer service experience? It's all about speed, according to a recent report from Verint.
  Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Retail Marketing, Survey Data
• How You Can Use Reviews and Ratings to Prepare for the Holiday Season [Infographic]Verónica Jarski
  Are you ready to handle all the holiday sales coming your way? Looking at your reviews and star ratings can help you anticipate sales this coming holiday season.
  Brand Awareness, Customer Behavior, Customer Insight, Customer Satisfaction, Digital Marketing, Product Management, Referrals, Websites
• Top Five Global Trends Shaping the Travel Industry [Infographic]Verónica Jarski
  To reach this summer's estimated 222 million travelers, the global travel industry must engage travelers offline and online. Here's a look at the top five digital business trends affecting travel ...
  Consumer Electronics, Customer Behavior, Customer Satisfaction, Digital Marketing, Mobile Marketing, Smartphones, Websites
• From Browsing Online to Delivery, Product Packaging Matters to E-Commerce ShoppersAmy Finn
  Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one ...
  Customer Behavior, Customer Satisfaction, Product Marketing, Sales and Advertising