Customer Satisfaction

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• The No-BS Formula for Customer Service That Doubles as MarketingSteve Hartert
  Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better ...
  Customer-Centric, Customer Experience, Customer Retention, Customer Satisfaction, Customer Service
• How B2B Marketers Are Embracing Brand as the Top Driver of GrowthJulia Doheny (Cupman)
  What are B2B marketers' priorities for growth? Branding, followed by innovation and customer satisfaction. The good news? Budgets and optimism are up. The bad news? Challenges still exist.
  Brand Management, Branding, Customer Satisfaction, Marketing Strategy
• Seven Simple Ways to Increase Customer Retention Using Social Media [Infographic]Laura Forer
  Keeping your current customers is much less expensive than finding new ones. Social media offers an accessible and effective platform for retaining customers.
  Customer Relationships, Customer Retention, Customer Satisfaction, Social Media
• How to Maximize the Benefits of Live-Marketing Events [Infographic]Laura Forer
  Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help ...
  CRM, Customer Communications, Customer Experience, Customer Satisfaction, ROI, Technology
• 20 Reasons to Double-Down on Customer Loyalty [Infographic]Laura Forer
  Acquiring new customers may be exciting, but keeping the ones you have is more profitable. Check out today's infographic for 20 reasons you may want to focus your marketing efforts ...
  B2C, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Three Steps to Providing Stellar Customer Experiences In-Store [Infographic]Laura Forer
  As we approach the holiday season and shoppers head into malls and stores, keeping up customer service becomes extra important. Here's how you can make sure your store provides service ...
  B2C, Customer Experience, Customer Satisfaction, Customer Service, Retail Marketing, Word-of-Mouth
• Consumer Psychology: Five Tips for Creating Positive (and Reasonable) ExpectationsCharlotte Blank
  As marketers, we need to know how to build excitement for our product or service without overhyping and disappointing customers. And the best way to master walking that fine line ...
  Customer Behavior, Customer Experience, Customer Satisfaction, Demand Generation, Retail Marketing
• The Customer Service Issues That Annoy Consumers MostAyaz Nanji
  Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The ...
  Customer Engagement, Customer Experience, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• How to Boost Your Content Marketing With Social Proof: Customer Reviews
  By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can ...
  Content, Customer Relationships, Customer Satisfaction, Testimonials, User-Generated Content, Word-of-Mouth
• Do Consumers Fill Out Brand Feedback Surveys Thoughtfully?Ayaz Nanji
  Most consumers say they do not take the time to fill out customer feedback surveys thoughtfully, according to recent research from Customer Thermometer.
  Customer Communications, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It RightBrandon Carter
  What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with ...
  Content Marketing, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction
• Why Consumers Complain About BrandsAyaz Nanji
  Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.
  Brand Management, Customer Behavior, Customer Satisfaction, Research Summaries, Survey Data
• The Value of a Happy Customer [Infographic]Ayaz Nanji
  Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.
  Customer Experience, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• Eight Subscription Models and Five Best-Practices for Your OfferingsVictoria DeRosa
  Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat ...
  Customer Behavior, Customer Loyalty, Customer Satisfaction, Marketing Strategy, Pricing, Segmentation
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]Laura Forer
  What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.
  Brand Management, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service
• The 2016 Retail Holiday Delivery Experience [Infographic]Laura Forer
  The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping ...
  Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Retail Marketing, Websites
• The Yelp Effect: How to Deal With Negative ReviewsLee Evans
  All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. ...
  B2C, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Customer Service, Retail Marketing, User-Generated Content, Word-of-Mouth
• Five Small Business Marketing and Retention Trends and Ideas for 2017Jenny Beightol
  Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ...
  Advertising, B2C, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Retail Marketing, Small Business, SMBs, Social Media
• Complacency May Be Ruining Your B2B Customer RelationshipsRobert Johnson
  Complacency is the most common way that B2Bs destroy relationships with their customers. But B2Bs can learn a lot from successful B2Cs about keeping customers happy and satisfied.
  Customer Behavior, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service