Customer Satisfaction

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• Don't Run From Online Ratings: Four Tips for the Age of TransparencySusan Solomon
  The reality is you can't run a business without having someone providing an online rating, review, or comment. It's an expectation in the age of transparency.
  Content, Customer Behavior, Customer Relationships, Customer Satisfaction, Customer Service, Data, Public Relations, Reputation Management, Testimonials
• Five Things You Can Learn From the Most Authentic Brands in the WorldAdele Halsall
  "Authenticity" has become a word that's bandied about in marketing, and businesses are striving to align with this increasingly valued concept. But what does it mean to be authentic in ...
  Brand Loyalty, Brand Positioning, Branding, Customer Relationships, Customer Satisfaction, Customer Service
• The 21 Most (and Least) Trusted Companies in the United StatesAyaz Nanji
  Credit unions and H-E-B, a grocery store chain headquartered in Texas, are the most trusted companies by consumers in the United States, according to a recent report from Temkin.
  Brand Loyalty, Brand Management, Branding, Customer Satisfaction, Research Summaries, Survey Data
• These Hot Trends in Customer Experience Make Companies Seem More HumanSid Banerjee
  Although technology is making businesses (and marketing) more automated, customers are beginning to feel more and more as if companies are listening to their individual wants and needs.
  Content, Customer Satisfaction, Customer Service, Digital Marketing, Technology
• Three Ingredients You Need to Make Your Marketing More Customer-CentricDeepak Advani
  Successful marketers are shifting from an advertising-fueled model to a more personalized approach that engages customers.
  Brand Loyalty, Brand Management, Customer Engagement, Customer Retention, Customer Satisfaction, Marketing Strategy
• Best-Practices for Developing a B2B Online Review ProgramVinay Bhagat
  Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Customer Satisfaction, Lead Generation, LinkedIn, Sales, Social Media, Technology, Testimonials, User-Generated Content, Word-of-Mouth
• America's Favorite Restaurant ChainsAyaz Nanji
  Papa Murphy's is American consumers' favorite pizza chain for the second year in a row, according to a recent report from Market Force.
  Branding, Customer Satisfaction, Research Summaries, Survey Data
• Customers Want to Talk to You, So Why Aren't You Listening? [Infographic]Verónica Jarski
  A whopping 90% of customers are frustrated with the service they experience when they call a company. What do they want? And how you can deliver?
  Customer Behavior, Customer Satisfaction, Customer Service, Marketing Tips
• Consumers' Favorite Fashion RetailersAyaz Nanji
  Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Management, Branding, Customer Satisfaction, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing
• Five Ways to Create Happy Customers This Holiday Season [Infographic]Verónica Jarski
  Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service, Sales
• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• Answering the Call for Integrated ServicesMark C. Nardone
  Today's brands are demanding more from agencies. What do they want? And how are agencies responding to those needs?
  Customer Relationships, Customer Satisfaction, Marketing Strategy, Thought Leadership
• Five Ways Marketers Can Benefit From Online ReviewsJan Vels Jensen
  Online reviews and other feedback mechanisms can be used to improve nearly all parts of a business, from the quantitative (like higher ROI) to the qualitative (like building trust). Here ...
  Customer Engagement, Customer Relationships, Customer Satisfaction, Retail Marketing, Testimonials, User-Generated Content, Websites
• Serving Everyone Means Serving No One—and Other Truths About Customer-CentricityLisa Leslie Henderson, Larry Weber
  Meeting every need of every customer sounds customer-centric, but it ends up being just the opposite. Here's a look at what being customer-centric really means.
  Customer-Centric, Customer Engagement, Customer Relationships, Customer Satisfaction, Customer Service
• Three Simple Tactics to Increase Customer LoyaltyMike Kamo
  A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Personalization
• The Companies With the Best (and Worst) Customer Service RatingsAyaz Nanji
  USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.
  Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Make Hidden Persuaders Work for You: Aroma, Music, Color, FontDavid Lewis
  Hidden persuaders influence what products are bought and how customers rate the shopping experience. Here's how those persuaders work—and how you can make them work for you.
  B2C, Customer Acquisition, Customer Behavior, Customer Experience, Customer Satisfaction, Retail Marketing
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter