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• B2Bs and B2Cs Winning Leads, Sales via Social Media
  Both B2B and B2C brands are capturing leads and sales opportunities via social media, though some channels are proving more effective than others, according to a survey from Webmarketing123.
  B2B Marketing, Facebook, Lead Generation, LinkedIn, Research Summaries, SEO, Social Media, Twitter
• SMBs and Social Media: Follower Engagement, Top Channels, Budgets, Use Levels
  Does the size of a social media following matter? Though two in three SMBs (67%) say they favor quality over quantity, including a plurality (40%) who prefer very engaged followers, ...
  Facebook, Google, Google+, Marketing Budgets, Pinterest, Research Summaries, SMBs, Social Media, Twitter, YouTube
• Top 50 Websites: Google No. 1, Instagram Makes Debut
  Google Sites was the top-ranked Web property in August 2012, attracting some 187 million unique visitors, followed by Microsoft Sites with 170 million and Yahoo Sites with 164 million, and ...
  Customer Behavior, Facebook, Google, Instagram, Mobile Marketing, Research Summaries, Websites, YouTube
• Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last
  Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook ...
  Facebook, Research Summaries, Social Networking, Women
• Fortune 500 Social Media Adoption Surging in 2012Lenna Garibian
  The use of blogging, Facebook, and Twitter among the nation's largest companies—those listed on the 2012 Fortune 500—has surged in 2012, according to a new study by the University of ...
  Blogging, Facebook, Research Summaries, Social Media, Twitter
• Facebook and Mobile App Users Prefer Interactive Ads
  When using Facebook apps, only 28% of people prefer to view standard banner ads, whereas 72% prefer viewing immersive and integrated ads—those that offer virtual rewards or currency, or interactive ...
  Advertising, Facebook, Mobile Marketing, Research Summaries
• How B2Bs Can Create a Thriving Facebook Community [Slide Show]Christian Gulliksen
  B2C brands have Facebook figured out. But B2B brands? Not so much. Yet, it doesn't have to be that way.
  B2B Marketing, Facebook, Lead Generation, Sales
• Boomers: America's Most Valuable Generation
  By 2017, the Boomer generation, born between 1946 and 1964, is expected to account for 50% of the US population and control 70% of the country's disposable income, according to ...
  Customer Behavior, E-Commerce, Facebook, Mobile Marketing, Research Summaries, Social Networking, Twitter
• Facebook Promotions: Do's and Don'ts
  It can be amazingly confusing to run a contest on a Facebook Page. But breaking any Facebook Terms may result in your page being shut down—so you have to step ...
  Facebook, Promotions, Web Copy
• Top Marketing Tactic for Small B2Bs: In-Person Interaction
  Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
  Advertising, B2B Marketing, Email, Facebook, LinkedIn, Research Summaries, Small Business, Twitter, YouTube
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth
• Viral Video Adoption Climbs as Social Levels Off
  Marketers' use of social media and mobile marketing has steadied over the past year, whereas the use of viral online video (e.g., use of YouTube) has continued to grow, according ...
  Content, Facebook, LinkedIn, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Twitter Driving Most Online Conversations About Fortune Global 100 Brands
  On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
  Blogging, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Twitter, Word-of-Mouth, YouTube
• Fortune 500 CEOs Shun Social Media
  Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study ...
  Blogging, Corporate Blogging, Customer Behavior, Facebook, Google, Google+, Management, Research Summaries, Social Media, Twitter
• Kids Age 6-12, Parents, and Social Media
  No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according ...
  Consumer Electronics, Customer Behavior, Facebook, Google, Google+, MySpace, Research Summaries, Social Media
• Five Signs You're a Social Media Addict [Slide Show]Christian Gulliksen
  We love the virtues of Facebook, Twitter, and Instagram—but they're sometimes too much of a good thing. Do you have an unhealthy relationship with social media? Here are some signs ...
  Facebook, Pinterest, Social Media, Twitter
• Pinterest's Traffic, Influence Continue to Grow
  Pinterest is beginning to disrupt the social media landscape: Nearly one in four Pinterest users report spending less time on other social media sites in favor of Pinterest, according to ...
  Facebook, Pinterest, Research Summaries, Social Media
• Social Campaigns on Tuesdays Earn Highest Engagement
  There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Brands Failing to Tap Potential of Social Media
  Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only ...
  Blogging, Content, Content Marketing, Customer Relationships, Facebook, Research Summaries, Social Media, Social Networking, Twitter, Voice of the Customer