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• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012Angela Natividad
  Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters ...
  Advertising, Customer Engagement, Customer Experience, Facebook, Google, Social Media, SocialSkim, Television, TV, YouTube
• 2012's Top Search Terms (by Category) and Top WebsitesLenna Garibian
  For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according ...
  Facebook, Google, Research Summaries, Search Engine Marketing, Social Media, Websites, YouTube
• #SocialSkim: Social Media Update, Week of December 17, 2012Angela Natividad
  Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, ...
  Advertising, Digital Theory, Facebook, Google, Pinterest, Social Media, SocialSkim, Twitter, Videos
• #SocialSkim: Social Media Update, Week of December 10, 2012Angela Natividad
  In this first of many MarketingProfs #SocialSkim social media news and views to come, we scan the Web to make sure you're up to date on everything happening in the ...
  E-Commerce, Facebook, Google, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Facebook, Pinterest Trigger More Offline Actions Than Other Social Sites
  On average, nearly one-half (47%) of social media users say they've taken some type of action offline (e.g., attending an event, meeting someone in person, or making a purchase) after ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Social Media Disconnect: Are Marketers Out of Touch?
  Though consumers and marketers are fairly aligned in their focus on Facebook—similar proportions of each segment use the social networking site—marketers tend to be out of synch with their audiences ...
  Advertising, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Google+, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• PEAR, or Why a .3% Click-Through Rate for a Banner Ad Is Perfectly AcceptableMichelle Eichhorn
  Your banner ads aren't all about the click-throughs and immediate purchases. Brand retention and recognition are key goals of online advertising, because you want customers to seek you out when ...
  Advertising, Blogging Strategy, Brand Awareness, Branding, Customer Acquisition, Customer Behavior, Demographics, Facebook, Pinterest, Promotions, Social Media
• SMBs Still Favor Face-to-Face Marketing Tactics
  Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics ...
  Content, Email, Facebook, Marketing Strategy, Online Marketing, Research Summaries, Sales, SEO, SMBs, Social Media, Tradeshows/Events, Twitter, Webinars
• Six Tips for a B2B Facebook ContestJim Belosic
  Have you ever wondered whether a Facebook contest will work for your B2B company? Here are some helpful tips to consider before creating a Facebook contest.
  B2B Marketing, Customer Acquisition, Customer Behavior, Customer Relationships, Facebook, Lead Generation, Promotions, Social Media, Word-of-Mouth
• Social CTAs Drive Engagement on Facebook
  When you want your target audience to take a particular action, including on Facebook, you must ask them to do it, according to a study by Dan Zarrella for HubSpot ...
  Customer Engagement, Facebook, Research Summaries, Social Networking, Word-of-Mouth
• Five Impacts of Facebook's Open Graph on Marketers in 2013Brad Klaus
  Facebook's Open Graph is a formidable force that is changing the way brands and consumers interact. As 2013 approaches, more brands will try to quantify the ROI of their Facebook ...
  Advertising, Customer Relationships, Demographics, Facebook, Integrated Marketing, Promotions, Social Media
• Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
  Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
  Customer Behavior, Facebook, Mobile Marketing, Smartphones, Social Business, Social Media
• Small Merchants Expect Holiday Sales Boost From Small Business Saturday [Infographic]
  With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American ...
  Customer Acquisition, Customer Relationships, Facebook, Local Marketing, Marketing Strategy, Promotions
• Holiday Shopper Attitudes, Channels, Tools, and Trends [Infographic]Damien Acheson
  To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic.
  Consumer Electronics, Customer Behavior, Customer Experience, Digital Marketing, Facebook, Pinterest, Sales, Smartphones, Social Media, Twitter
• LinkedIn an Influential Force in IT Purchasing ProcessLenna Garibian
  Social networks overall have a growing and pervasive influence on the information technology (IT) purchasing process, despite the multiplicity of digital channels available to IT decision makers (ITDMs), according to ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Technology, Twitter
• 2013 B2C Content Marketing Benchmarks, Budgets, and Trends
  Some 86% of B2C marketers are using content marketing, employing 12 individual tactics on average; but, as is the case with B2B content marketing, B2C content marketers are struggling with ...
  Blogging, Content, Content Marketing, Facebook, Lead Generation, LinkedIn, Marketing Budgets, Marketing Challenges, Marketing Strategy, Newsletters, Research Summaries, Social Media, Twitter, Web Content, Webinars, White Papers
• 'Native' Ads May Damage Brand Perceptions
  "Native" ads, those that give the appearance of being authentic content (Twitter promoted tweets, Facebook sponsored stories, etc.), can have a negative effect on the perceptions of brands that sponsor ...
  Advertising, Facebook, Online Marketing, Research Summaries, Social Media, TV, Twitter, Websites
• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter