Keywords

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• How to Measure Engagement on Twitter—and Savor the Tweet Smell of SuccessJim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or ...
  Branding, Customer Engagement, Keywords, Measurement, Social Media, Twitter, Word-of-Mouth
• Words, Words, and More Words
  A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
  Keywords, Search Engine Marketing, Search Engines, Web Content, Web Copy
• Now, That's a Tiny Window!
  In search, you have a very short window of opportunity for engaging your prospect. The key to ensure you get seen through that tiny window: give searchers exactly what they're ...
  Customer Engagement, Keywords, Search Engine Marketing
• Have You Considered Analysis?
  There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
  Keywords, Search Engine Marketing, Search Engines
• You Come Here Often?
  "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting ...
  B2B Marketing, Google, Keywords, Social Media, Social Networking
• Bandage, Please
  All marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
  Ad Copy, Keywords, Landing Pages, Lead Generation, Search Engine Marketing, SEO
• Searching for the Searcher
  Many marketers erroneously go about hiring an SEM firm as they would an ad agency. But according to Rimm-Kaufman Group's George Michie, the process is more akin to hiring a ...
  Hiring Outside Resources, Keywords, Search Engine Marketing, Web Analytics
• That's Definitely Worth the Price!
  You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  Google, Keywords, New Media, Search Engine Marketing, SEO
• Start It Off With a Bang!
  As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
  Keywords, PPC Campaigns, Promotions, ROI, Search Engine Marketing, SEO
• Hocus-Pocus, Keyword Focus
  The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Top 10 Tips to Recession-Proof Your Lead-Generation PPC CampaignsWilliam Leake
  by William Leake
  Keywords, Landing Pages, Marketing Tips, PPC Campaigns, Recession, Web Copy
• Cool Cloaking Device!
  Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
  Keywords, Links, Search Engine Marketing, SEO, Website Design
• Using Differentiators in Keyphrases: What Every Search Engine Optimization Effort Should DoScott Buresh
  In search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure ...
  Keywords, SEO, Targeting
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• Playing Tag
  Even if you've never heard the term tag cloud, you've likely seen them in your online travels: clusters of keywords relevant to a site's content, rendered in varying font sizes ...
  Blogging, Interactive Marketing, Keywords, New Media, Social Media
• How to Stop Traffic!
  In a recent Marcom Writer Blog post, Dianna Huff noted that, while going over her Google stats, she realized that one single archived issue of her newsletter was drawing a ...
  B2B Marketing, Keywords, Web Analytics, Website Design
• Treat, Don't Trick, Search Engines
  While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
  Keywords, Links, Marketing Tips, Search Engine Marketing, SEO
• Build It and They Will Come
  The key to getting your site to the top of a B2B keyword search list isn't just content, says Galen DeYoung: "Proper site architecture is also critical," he insists. So ...
  B2B Marketing, Keywords, SEO
• The Latest SEO Trends and Metrics: What's Hot, What's NotStephan Spencer
  It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So ...
  Keywords, Metrics, Search Engines, SEO
• Four Steps to Writing Search-Engine-Optimized Press ReleasesKim Cornwall Malseed
  More than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News ...
  Keywords, Marketing Tips, Press Releases, SEO