Keywords

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• Google Performs 71% of Searches in September
  Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, ...
  Google, Keywords, Research Summaries, Search Engines
• Case Study: How a B2C Website's Landing-Page Tests Increased Conversions 67%Jennifer Natsu
  What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
• Recession, Unemployment Drive Medical Site Traffic
  Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in ...
  Keywords, Recession, Research Summaries, Search Engine Marketing, Search Engines, Websites
• Case Study: How AAA Went to Where Its Members Needed Help: Social Media SitesErik Bratt
  With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
• Case Study: How a Small Company Went Global (Without Breaking the Bank)Kimberly Smith
  In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.
• It Doesn't Have to Be Either-Or
  A question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing, SEO, Small Business
• Your Keywords: The PPC and SEO Gold Mine in Your Own BackyardLarry Kim
  Your own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you ...
  Google, Keywords, PPC Campaigns, ROI, SEO, Targeting, Web Analytics, Web Copy
• Top 15 Community-Related Search Terms, June 2009
  The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations.
  Keywords, Research Summaries, Segmentation
• How Can I Find the Words?
  In a recent post on the SEO.com blog, Dustin Williams notes that every successful search campaign starts with finding the right keywords. It's important to not rush that precious keyword research, ...
  Google, Keywords, Search Engine Marketing, Targeting
• Top 15 Auto Industry Search Terms, June 2009
  Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online.
  E-Commerce, Keywords, Research Summaries, Search Engine Marketing, Segmentation
• Is Your Website Impeding Your SEO?Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some ...
  Keywords, Marketing Tips, Search Engines, SEO, Website Design
• You CAN Get Satisfaction
  Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
  Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design
• Slam Dunks and Rebounds
  "At his prime," says Jeff Sexton in an article at FutureNow, "Dennis [Rodman] was pulling down a truly astonishing 18.7 rebounds per game." Impressive indeed, but you'd probably form an ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business
• Feeling Left Out? Link Up at Home!
  Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
  Keywords, Links, Search Engine Marketing, SEO, Web Content, Website Design
• Double Your Fun
  In today's challenging economic environment, marketers are seeking better ways to maximize ROI. One way is to leverage insights from both SEM and email to drive greater success across channels. In ...
  Email Marketing, Keywords, Landing Pages, ROI, Search Engine Marketing
• Bada-Bing! Microsoft Scores Search Share
  Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com ...
  Google, Keywords, Search Engines, Segmentation, Survey Data
• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
  B2B Marketing, Email Marketing, Keywords, SEO, Website Design, Writing