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• Seven Technical SEO Mistakes Ruining Your Search RankingsNathan Gotch
  Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve ...
  Content, E-Commerce, Google, Keywords, Links, Search Engine Marketing, SEO, Websites
• Six Top SEO Factors in 2016Dmitry Dragilev
  It's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• A Primer for Getting Ahead With Long-Tail KeywordsSarika Periwal
  Long-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
  Advertising, Content, E-Commerce, Google, Keywords, PPC Campaigns, Search Engine Marketing, SEO, Websites
• Four Tools for Endless Content IdeasRebecca Haynes
  A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
  Blogging, Content, Content Marketing, Keywords, Writing
• A 16-Item Checklist to SEO-Optimize Your VideosAleh Barysevich
  Video is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the ...
  Content, Keywords, Search Engine Marketing, SEO, Videos, YouTube
• Extend Your Marketing Video's Shelf Life: How and When to IterateBrad Jefferson
  Video can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here ...
  Content, Content Marketing, Keywords, Search Engine Marketing, Social Media, Videos, YouTube
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 2 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Advertising, Customer Acquisition, Google, Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Web Analytics
• How to Set Up a Local AdWords PPC Campaign That Kills the Competition (Part 1 of 2)Corey Zeimen
  Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to ...
  Ad Copy, Advertising, Google, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, PPC Campaigns, Search Engine Marketing
• Four Crucial Things You Need to Be Doing for Search MarketingMike Neumeier
  Your PR and marketing efforts should work together for search marketing. To keep those efforts unified, consider doing the following.
  Collaboration, Digital Marketing, Google, Keywords, Search Engine Marketing, Search Engines, Websites
• Top 5 Ways Consumer-Generated Content Is Amazing for SEOMichael DeHaven
  The people writing consumer/user-generated content are the same ones performing search queries. If you can harness their sentences, paragraphs, and ideas, you can crowdsource search optimization.
  Content, Keywords, Retail Marketing, Search Engine Marketing, SEO, User-Generated Content
• The Science of Creating Highly Shareable Roundup Posts [Infographic]Verónica Jarski
  A roundup post shares contributions from different sources on a specific topic. To boost its shareability, make sure it includes the following traits.
  Blogging, Content, Content Marketing, Content Strategy, Customer Behavior, Keywords, Social Media, Writing
• Five Buzzworthy SEO Trends You Must Know About for 2016Aleh Barysevich
  Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be ...
  Advertising, Content, Content Marketing, Content Strategy, Google, Keywords, Marketing Strategy, Search Engine Marketing, SEO
• Trends That Can Help You Turn Online Searchers Into PurchasersYad Bhatti
  E-commerce is booming, but the retail store is far from dead. Marketers need to solve the attribution gap between online marketing and store sales. Let's go over some old, new, ...
  Advertising, Customer Behavior, Data, Digital Marketing, E-Commerce, Google, Keywords, Sales, Sales and Advertising, Websites
• How to Increase Website Traffic Without Focusing on Text Content CreationMark Runyon
  Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how ...
  Blogging, Content Marketing, Keywords, Search Engine Marketing, Social Media, User-Generated Content, Web Content, Website Design, Websites
• #SocialSkim: YouTube's 360° Video Ads, 11 Plus More Stories in This Week's RoundupAngela Natividad
  This week, get the breakdown on YouTube's 360° ad format, and new tools for managing native Facebook content. We'll also tell you about Airbnb for Business, which hashtags Instagram bans ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Keywords, Marketing Strategy, Mobile Marketing, Search Engine Marketing, Social Media, SocialSkim, Twitter, Videos, YouTube
• Three SEO Pitfalls That Will Wreck Your WebsiteBrad Shorr
  Many factors go into on-site optimization, but three items stand out as not only crucial but also frequently shortchanged or completely overlooked. Here's how you can give each its due ...
  Content, Copywriting, E-Commerce, Keywords, Landing Pages, Lead Generation, Links, Search Engine Marketing, SEO, Websites
• These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff Sierra
  With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Keywords, Sales, Social Media, Web Content, Writing
• A Google Penguin Penalty Recovery GuideShane Barker
  If your website runs afoul of Google's website guidelines, you may well be penalized by its Penguin algorithm. And once you've been slapped by Google Penguin, it's difficult to have ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO
• Seven Tips for Developing Good, Relevant, and Actually Interesting ContentSarah Bricker
  Content isn't always easy to write; in fact, depending on the topic or the industry, it can be downright difficult. Here are seven helpful tips for developing relevant, engaging, and ...
  Content, Content Marketing, Content Strategy, Keywords, Project Management, Research, Writing
• SEO Spotlight: Five Strategies to Take You Through to 2016Rohan Ayyar
  Five months into 2015, search and content marketers are deep into the grind of links, keywords, content, and conversions. To keep your momentum going into the next year, adopt these ...
  Blogging, Content, Google, Keywords, Mobile Marketing, Search Engine Marketing, Search Engines, SEO, Social Media