Keywords

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• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
  Copywriting, Google, Keywords, Search Engine Marketing, Testing
• Five Top Tips on How to Write More-Effective PPC AdsNick Usborne
  Contextual ads, whether delivered by Google, Yahoo, or any other company, are not standalone ads in the way that a newspaper classified ad is. In fact, your pay-per-click ad is ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Testing
• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
• Use Search Queries to Save Money and Increase ConversionsCraig Danuloff
  Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each ...
  Ad Copy, Google, Keywords, PPC Campaigns, Search Engine Marketing
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing ...
  Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Meet the SEO Royal Family
  We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
  Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
• Let the Sun Shine In
  When hunkering down to face a challenging economic climate, you might become so focused on survival that you don't notice when the storm begins to weaken. In an article at ...
  Google, Keywords, Marketing Strategy, Metrics, Recession
• Test, Test and Test Again
  "No matter how well your ads, emails and landing pages are performing, they can always be doing better," says Dan Zarrella in a post at the HubSpot blog. The way ...
  Email Marketing, Keywords, Landing Pages, Marketing Analytics, PPC Campaigns, Testing
• Slice and Dice with Advanced Segmentation
  In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  Customer Experience, Google, Keywords, Marketing Analytics, Search Engines, Segmentation, Websites
• Spend Less, Get More
  Sad fact: Even if you have an unlimited budget to spend on paid search, you may not always get the number of Google ad impressions you seek. Why? Because, no ...
  Google, Keywords, Local Marketing, PPC Campaigns, Search Engine Marketing
• Five Stages of the Purchase Cycle
  Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the ...
  Advertising, Brand Awareness, Customer Behavior, Keywords, Search Engine Marketing, Targeting
• Case Study: How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, SalesKimberly Smith
  Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all ...
• Have Goals, Can Measure
  You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
  Google, Keywords, Measurement, Metrics, Search Engine Marketing, Search Engines, Testing
• Opportunity Rocks: Establishing Your Natural-Search GoalsJohn Thielmann
  Measuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide ...
  Google, Keywords, Measurement, SEO, Web Analytics, Website Design
• Paid-Search Prescription
  Is your paid-search campaign on life support? "Perhaps your spending has spiraled out of control and your conversions haven't budged," says William Leake in an article at MarketingProfs. "Or, like ...
  Keywords, PPC Campaigns, Small Business
• Case Study: How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, SalesKimberly Smith
  Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to ...
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Seven Tips for Marketing Events With Paid SearchBrian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  Copywriting, Keywords, Marketing Tips, Search Engines, Tradeshows/Events, Web Copy, Websites
• You Too Can Tweet, Part I
  Given the recent Facebook redesign, you're probably hearing a lot of yammer about Twitter. If by now you're not familiar with how Twitter can benefit your brand, walk with us ...
  Blogging, Facebook, Interactive Marketing, Keywords, Marketing Strategy, SMS, Twitter
• Quantitative Conversion Data Isn't Everything
  "I'm finding that all too often marketers are deciding to spend either more or less money based solely on the conversion rate of how a certain search phrase, ad creative, ...
  Keywords, Marketing Analytics, Metrics, PPC Campaigns