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• Case Study: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Laurie Lande
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find ...
• How to Strengthen a Site via Title Tag Strategies, Part 1: The BasicsBrian Brown
  Why is it that one of the most important elements of a Web site—title tags—which also tend to be one of the easiest to manage, is so often done incorrectly? ...
  Keywords, Websites
• MarketingProfs Podcast: Arguing SEO Tactics and Keeping Your Living Room CleanJohn Wall, Christopher S. Penn
  Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation. All that ...
  Email Lists, Google, Keywords, SEO
• Case Study: How a Consultant's Internet Radio Show Led to New Business, New Sources of RevenueLaurie Lande
  Atlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a ...
• How to Use Social Media for Search Engine OptimizationDan Neely
  Customer conversations are everywhere today—social networks, blogs, forums, and other social-media outlets. These are unbiased, unfiltered interactions that can deliver rich information about how your customers talk about topics that ...
  Keywords, SEO, Social Media, Social Networking
• MarketingProfs Podcast on Pay-per-Click: Boom or Bust?Paul Dunay
  Is pay-per-click losing momentum? Are people numbing to pay-per-click ads as they have to banner ads? Is growth in the channel waning, or is it just maturing? Hear Steve Rubel ...
  Google, Keywords, PPC Campaigns
• Three SEO Issues New Web Sites Face (and Five Solutions)Scott Buresh
  It's an unfortunate fact: No matter how good your search engine optimization company or in-house talent is, brand new Web sites have a more difficult time achieving search engine success ...
  Google, Keywords, SEO, Web Copy, Websites
• A 10-Step Program for Search Engine FitnessChet Geschickter
  There's no silver bullet for search engine optimization. You need to do the right things over and over, over extended periods of time. Key among these are generating relevant content, ...
  Keywords, Search Engines, SEO, Websites
• Wiki Your Way to More Search Engine Real EstateBen Elowitz
  It's well known that a page-one search placement on Google, Yahoo, or MSN is imperative for driving organic traffic to your Web site. But if you're already in the enviable ...
  Customer Engagement, Keywords, SEO, Websites
• Personalized Search: All's Well... or Orwell?Scott Buresh
  Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to "Do No Evil," ...
  Customer Behavior, Google, Keywords, Personalization, Search Engines, SEO
• 'Bounce Rate' as the Sexiest Web Metric EverAvinash Kaushik
  It might seem farfetched to characterize a metric as sexy. But by the time you are done reading this article you'll be more than attracted to the metric. Are you are ...
  Keywords, Measurement, Metrics, Web Analytics
• Search Engine Optimization for Google's Universal Search: Back to Square One?Scott Buresh
  Organic search engine optimization, until recently, had been a fairly straightforward endeavor. That changed in the middle of May 2007, when Google began rolling out its "Universal Search." This new ...
  Google, Keywords, SEO
• Homestyle SEO: How to Cater to a Regional AudienceDan Skeen
  If your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful to rank well in search engines for a competitive search ...
  Keywords, Local Marketing, PPC Campaigns, SEO, Testing
• Case Study: How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in HalfJennifer Natsu
  When an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not ...
• Casting a Wide Net for Leads? Here's How to Get Great ResultsAnna Talerico
  Collaboration, Keywords, Landing Pages, Lead Generation, Lead Nurturing, Sales, Search Engines, Testing
• The Difference Between B2B and B2C SEO (Yes, It Matters)Galen DeYoung
  B2B Marketing, Keywords, Landing Pages, Search Engines, SEO, Web Content
• Marketing Challenge: Three Ways to Score With Search EnginesHank Stroll, Meryl K. Evans
  Keywords, Search Engines, Small Business, Thought Leadership, Website Design
• The Difference Between B2B and B2C SEO (Yes, It Matters)Galen DeYoung
  Most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement ...
  B2B Marketing, Keywords, Search Engines, SEO, Web Copy, Websites
• Eight ways Big Brands Screw up Search—A Case Study: Nike.comWil Reynolds
  Branding, Case Studies, Keywords, Landing Pages, PPC Campaigns, Search Engines, Website Design
• Five Proven Ways to Waste Money With Pay-per-Click AdvertisingJohn Grant
  Copywriting, Keywords, Landing Pages, Lead Generation, Marketing Tips, PPC Campaigns, Testing