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• A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search RankMartin Benes
  Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible ...
  Keywords, Search Engine Marketing, Websites
• Overcoming PPC Hurdles: Low Search VolumeZack Bedingfield
  Here are five ways to overcome low search volume and drive more revenue from your paid search campaigns.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines
• Why Your SEO and PPC Teams Must Work TogetherBill Sebald
  Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together.
  Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Keyword Selection: The Key to Earning High Search Ranking [Infographic]Barry Feldman
  If you want to drive high-value prospects to your site, you've got to use the right keywords. Here are some valuable tips and tools to help you improve your website's ...
  Content, Keywords, Marketing Tips, Search Engine Marketing, SEO
• How to Take Over Google's Featured Snippets and Win Voice Search in 2018Melissa Garner
  Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains ...
  Content, Customer Behavior, Google, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• Optimizing for Voice Search and Voice Assistants: Four Search Tactics for 2018Michael Peggs
  With all the talk about the future of marketing, we sometimes forget about the changes happening right here, right now. Like voice search, which is already affecting search results. Here's ...
  Content, Keywords, Mobile Marketing, Search Engine Marketing, SEO
• LSI Keywords for SEO: What You Need to KnowBrad Keys
  As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out ...
  Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• Google AdWords Updates to Keep in Mind in 2017 (Article 2 of 2)Zack Bedingfield
  This article gives search and other digital marketers an idea of how the most significant changes in Google's paid products will affect search advertising strategy in 2017 and beyond.
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing
• How to Use Google AdWords: 11 Steps to Success [Infographic]Laura Forer
  Does your Google AdWords strategy seem to be stagnating? Check out this infographic for 11 key steps to make sure you're using AdWords to its fullest potential.
  Advertising, Google, Keywords, Marketing Budgets, Marketing Challenges, Marketing Planning, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Websites
• 15 Proven Methods for Increasing Organic Traffic in 2017Nadya Khoja
  Instead of hypothetical ways that might increase your site's organic traffic, here are proven approaches that 17 SEO experts themselves use.
  Blogging, Content, Content Marketing, Content Strategy, Inbound Marketing, Influencer Marketing, Keywords, SEO, Social Media, Websites
• Goodbye Google Keyword Planner, Hello Keyword Research Using PPCDavid Zimmerman
  Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But ...
  Advertising, Content, Content Marketing, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, SEO, Web Content
• Useful SEO Content Tactics for a Successful 2017Liraz Postan
  SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. ...
  Content, Content Marketing, Content Strategy, Keywords, Search Engine Marketing, SEO, Web Analytics, Website Design
• Five Even More Buzzworthy SEO Trends You Need to Know in 2017Aleh Barysevich
  Last year, I wrote about five SEO trends you needed to know in 2016. Much has stayed the same since I made those predictions, but much has changed, too. Here ...
  Content, Keywords, Local Marketing, Marketing Strategy, Mobile Marketing, Search Engine Marketing, SEO, Web Analytics
• Tips for Onsite Content Optimization With a Human TouchNyima Bieber
  Here's real advice for optimizing your website in a way that is both strategic and natural. Learn how to avoid Google penalties for over-optimized content, and get best-practices and character ...
  Content, Google, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• How to Manage Your Google Search Console Like a ProOlesia Korobka
  Google Search Console (previously Google Webmaster Tools) allows you to check your website's indexing status and to optimize its visibility for searchers. Here are issues you're like to face and ...
  Content, Google, Keywords, Links, Search Engine Marketing, SEO, Web Analytics, Website Design, Websites
• Four SEO Tips to Apply to Your E-Commerce Website TodayAleh Barysevich
  The success of an e-commerce store can be determined by whether it generates enough quality traffic that ultimately turns into sales. SEO can effectively drive traffic for all websites; e-commerce, ...
  Content, E-Commerce, Keywords, Retail Marketing, Search Engine Marketing, SEO, Web Content, Websites
• Four Steps to Lowering Your PPC CostsItai Sadan
  You've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short ...
  Advertising, Google, Keywords, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• How to Expand Your Core Keyword List: Four Tools You've Never Used but ShouldAnn Smarty
  Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt ...
  Content, Keywords, Local Marketing, Research, Search Engine Marketing, Search Engines, SEO, Websites
• How to Get Past the Dreaded SEO PlateauAlexander Kesler
  Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges ...
  Content, Keywords, Search Engine Marketing, SEO, Websites
• Five Local SEO Tips for Small Business OwnersAleh Barysevich
  Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
  B2C, Content, Content Marketing, E-Commerce, Inbound Marketing, Keywords, Landing Pages, Local Marketing, Location-Based Marketing, Retail Marketing, Search Engine Marketing, SEO, Testimonials, Websites