Marketing Tips

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• Five Ways to Make Communicating Web Analytics Data EasierZack Pike
  Visits, pageviews, unique visitors, click-throughs... the list of metrics for digital marketing performance is endless. Often it's up to online marketers to decode the jargon to execs. Here are five ...
  Creativity, Digital Marketing, Marketing Tips, Measurement, Web Analytics
• Seven Tips for Achieving Social Media ROI
  We recently talked about how, in 2011, the most important priority for brand-side marketers and agencies will be squeezing an identifiable ROI out of their social media efforts. That drive ...
  Marketing Tips, ROI, Social Media
• Five-Star Books: Content Rules by Ann Handley and C.C. ChapmanRoy Young
  If you are a content creator, use Content Rules to break through writer’s block. If you are a content manager, use the book to elevate the quality and impact of ...
  Content, Customer Engagement, Customer Relationships, Marketing Tips, Social Media
• Three Ways to Solve Duplicate Content Issues at Your Website
  Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
  Marketing Tips, Search Engine Marketing, Web Content, Websites
• Best-Practices in Customer-Experience Leadership: Voices From the TopJack Mitchell, Larry Senn, Teresa Laraba
  How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.
  Customer-Centric, Customer Experience, Customer Loyalty, Customer Service, Marketing Tips
• How Vulnerable Are You to Customer Defection?Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• Facebook Marketing: Six Reasons to Approach With CautionDouglas Karr
  What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to ...
  Content, Customer Service, Marketing Strategy, Marketing Tips, Social Media
• Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)Sean Howard
  If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? ...
  CRM, Customer Relationships, Marketing Tips, Measurement, Social Media
• Secrets of Case Study Winners: How B2B Marketers Can Create Successful ProgramsPaul McKeon
  Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens ...
  B2B Marketing, Case Studies, Marketing Tips, Social Media
• Keys to Successful Social Media Monitoring in 2011
  We recently offered tips for checking out your business rivals through social media monitoring. But what exactly is the state of the customer-monitoring art in 2011?  Lucky for us, monitoring ...
  Customer Relationships, Market Research, Marketing Tips, Social Media
• Five Myths About the Youth Market: BustedAmy Henry
  The youth market is hotly pursued by scores of brands in so many industries. But the youth demographic is fraught with myths. To help reinvent your marketing efforts and boost ...
  Demographics, Marketing Smarter, Marketing Tips
• Three In-House Initiatives to Improve B2B Content Marketing
  "Although content marketing is a widespread practice across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts," Roy Young notes in a recent ...
  B2B Marketing, Content Marketing, Marketing Tips, Sales
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• The Real Reason Your Email Marketing Is InsufferableJosh Nason
  Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns ...
  Email Lists, Email Marketing, Email Service Providers, Marketing Tips
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of ...
  Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)Oli Gardner
  Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, ...
  Landing Pages, Lead Nurturing, Marketing Tips, Measurement, Online Marketing, PPC Campaigns, Sales, Web Analytics
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  LinkedIn, Market Research, Marketing Tips, Social Media
• Four Timely Steps to Nurturing a B2B Relationship
  "You never know where you'll meet your next customer. You could be on a plane, in line for coffee or leaving a meeting with another prospect," says Mary Miller in ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• KPIs Provide Insight to Influence Success and StrategyLaura Patterson
  Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.
  Collaboration, Marketing Strategy, Marketing Tips, Measurement, Metrics