Marketing Tips

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• What Dealing With Inconsiderate Prospects Has Taught MeDan O'Sullivan
  Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. ...
  Copywriting, Customer Acquisition, Hiring Outside Resources, Management, Marketing Tips
• Marketing to Motivate: The Secret of Intrinsic RewardsEthan Whitehill
  If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now ...
  Branding, Customer Behavior, Management, Marketing Smarter, Marketing Tips
• Three At-a-Glance Guides for Mastering Social Media
  Here's some tasty (yet nutritious) eye candy to keep your brand on the right track—and you in a positive mindset. Social media guru Brian Solis has released a set of beautiful ...
  Marketing Smarter, Marketing Tips, Social Media
• BAM! Turn Up the Heat on Your Presentations With a Few Culinary TipsHeidi Jackman
  Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal ...
  Content, Creativity, Marketing Tips, PowerPoint, Public Speaking, Word-of-Mouth
• Grow the Bottom Line With Voice of the Customer ResearchLaura Patterson
  When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits ...
  Customer-Centric, Customer Experience, Market Research, Marketing Tips, Voice of the Customer
• Seven Ways to Take Control of Your Online ReputationJamie Fairbairn
  What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just ...
  Blogging, Content, Google, Marketing Tips, Reputation Management, Social Media, Thought Leadership, Twitter, Word-of-Mouth
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Quick Tips for Transforming Your Enterprise Into a People-Pleaser
  The Temkin Group's Bruce Temkin has a six-step philosophy for pleasing users. "The trick to getting customer experience right," he notes in an article at 1to1 Media, "is simply to ...
  Customer Experience, Marketing Tips, Social Media
• The Top Three B2B SEO Recommendations to ConsiderNick Stamoulis
  B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know ...
  B2B Marketing, Keywords, Lead Generation, Marketing Tips, Online Marketing, SEO
• Humanize Your Email Marketing With a Well-Timed Thank YouKaren Talavera
  If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the ...
  Brand Equity, Customer Loyalty, Customer Relationships, Email Marketing, Marketing Tips
• Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated IndustriesGlenn Engler
  "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red ...
  Community, Content, Marketing Tips, Social Media, Word-of-Mouth
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines
• Killing Giants: Three Rules for Toppling the Goliath in Your IndustryStephen Denny
  We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only ...
  Advertising, Branding, Market Research, Marketing Tips
• Make Better Sense of the Social Landscape: A Quick Reference
  You've heard it said that if you're gonna take the leap into social media, you should go in armed with a strategy—or at least an idea of what you want ...
  Marketing Strategy, Marketing Tips, Social Media
• Drip Marketing the Right Way
  "A drip campaign is a series of emails that are sent in a specific order at predefined intervals," writes Liz McInnis at BuyerZone. You might use campaigns to educate, nurture ...
  B2B Marketing, Email Campaigns, Marketing Tips, Sales, Smartphones
• Four Ways to Search-Optimize Your Site Structure
  Just as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
  Keywords, Marketing Tips, Services Marketing
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word-of-Mouth
• Brand Beckham: Five Lessons on International Marketing From David and Victoria BeckhamGary Muddyman
  Brand Beckham —the husband-and-wife team of soccer star David Beckham and former Spice Girl Victoria—is worth an estimated £145 million ($226 million). How are they worth so much years after ...
  Branding, International Marketing, Marketing Strategy, Marketing Tips
• Responsible Consumption: The Next Frontier in Green MarketingJacquelyn Ottman
  It's one thing to design a product to be greener, but it's all for nothing if the consumer uses it (or disposes of it) irresponsibly. Here are four examples of ...
  Customer Behavior, Green Marketing, Marketing Tips
• Brands Using Content Curation to Build Thought Leadership
  Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from ...
  Content, Marketing Tips, Research Summaries