Marketing Tips

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• Building Loyalty and Corporate Profitability in Eight Productive StepsDianne Durkin
  It's no secret that loyal employees are the driving force behind solid, stable, and profitable companies, whereas unhappy, disgruntled, and disloyal employees can quickly bring any company to its knees. ...
  Brand Loyalty, Collaboration, Customer Engagement, Customer Loyalty, Marketing Tips
• Tips for Creating Traffic-Stopping Tradeshow BoothsStephanie Janard
  If you've ever manned a tradeshow booth, you're familiar with that sense of urgency to bring back home a stack of qualified leads. And, with so many other exhibitors vying ...
  Creativity, Marketing Tips, Tradeshows/Events
• Eight Questions to Ask When Buying a Marketing ListChris Golec
  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and the tools to segment a list accurately are must-haves ...
  Email Lists, Hiring Outside Resources, Marketing Tips, Segmentation, Targeting
• Five Fatal Social Media Errors (and How to Avoid Them)Maria Ford
  More and more businesses are using social media to get their messages out. And because they are user-driven, implementing them is relatively easy and inexpensive; too often, however, social-media marketing ...
  Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Targeting
• How Direct Mail Can Drive Targeted Online Traffic
  In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel ...
  Copywriting, Direct Marketing, Marketing Tips, Small Business
• 59 Proven Ways to Electrify Your Offer and Make More SalesDean Rieck
  If you're using direct marketing to sell your products and services, then you know that it's all about making an offer. But are you testing your offers to find out ...
  Customer Behavior, Customer Engagement, Marketing Tips, Sales
• 10 Tips for Building a Revenue-Generating Mailing List for Email MarketingWendy Lowe
  If no one's reading your email campaign, no matter how great it is, it's not going to make any sales. You need a great email list filled with customers and ...
  Customer Engagement, Email Campaigns, Email Lists, Email Marketing, Marketing Tips
• What Online Content Will People Pay For?Miles Galliford
  Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the ...
  Community, Customer Behavior, Marketing Tips, Small Business, Thought Leadership, Web Content
• Four Social Media Tips for Small BusinessesPeter Bingaman
  Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media ...
  Community, Marketing Tips, Small Business, Social Media, Social Networking
• Eight Ways to Improve Your Site Search and Capture More ConversionsShaun Ryan
  Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small ...
  Customer Behavior, Digital Marketing, Marketing Tips, Web Analytics, Website Design
• URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk FolderAnna Goldsmith
  About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, ...
  Email Marketing, Email Subject Lines, Marketing Tips, Spam, Writing
• Social-Media SEO: Five Key Tips
  Want to increase traffic to your site? A recent article at the SEO Traffic Spider recommends using social-media optimization (SMO) as a highly effective method for search-engine optimization of any ...
  Links, Marketing Tips, Search Engine Marketing, SEO
• Marketing Dashboards: Great Investment or Huge Expense?Mitchell Goozé
  Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards ...
  Collaboration, Marketing Dashboards, Marketing Smarter, Marketing Tips, Measurement
• How to Demonstrate and Deliver Lead-Nurturing ROIJim Lenskold
  Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ...
  Lead Nurturing, Marketing Tips, Measurement, Metrics, ROI
• Four Common SEO Blunders and How to Avoid Them
  In a post at the Online Marketing blog, Lee Odden notes that one of the biggest fears for website owners is a sudden drop in search-engine rankings. Case in point: ...
  Marketing Tips, Search Engine Marketing, SEO
• Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce SiteAdam J. Thompson
  E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these ...
  E-Commerce, Keywords, Marketing Tips, SEO, Web Content, Website Design, Writing
• Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced ScalesCarey V. Azzara
  Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the ...
  Market Research, Marketing Tips, Measurement, Survey Data, Surveys
• Shattering Five Branding MythsMaria Ross
  When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will ...
  Brand Equity, Brand Positioning, Branding, Logos, Marketing Tips, Value Propositions, Website Design
• Spread Your Online Messages Offline
  Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A ...
  Facebook, Marketing Tips, Mobile Marketing
• How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach (Part 4 of 5)Bryce Marshall
  Previous installments of this article series have describe the importance of relevance in direct digital marketing and three of the five keys to achieving a relevance-centered approach. This article looks ...
  Customer Engagement, Digital Marketing, Marketing Tips, Measurement, Segmentation, Targeting