Marketing Tips

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• Three Expert Tips for Boosting Your B2B Social-Media Outreach
  You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Web Content
• Why You Should Run Your Website Like a MagazineKen Gordon
  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as ...
  Blogging, Content Marketing, Creativity, Marketing Tips, Web Content, Writing
• Customer Experience Leadership Survival Guide, Part 2Jeanne Bliss
  To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Here, based on working with ...
  Collaboration, Customer Experience, Customer Retention, Management, Marketing Plans, Marketing Tips
• Five Reasons Why App-vertising Is Right for Your BusinessAdam Boyden
  Simply put, "app-vertising" is the use of applications to deliver branding, messages, content, or functionality to reach target audiences. And if you're looking for a tool that offers affordability, ease ...
  Advertising, Branding, Marketing Tips, Measurement, Smartphones
• Three Ways to Influence Your Influencers
  "In simplest terms, businesses are no longer in complete control of their products, brands and messages," writes Susan Gunelius at Entrepreneur.com. "End-users are now in control." And those end-users are ...
  Community, Marketing Tips, Small Business
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to BlogAnn Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or ...
  Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• Why and How You Should Be Using Triggered Email, Part 2Karen Talavera
  This article looks at the first two of four triggered-email campaigns that no email-marketing program should be without: Welcome and onboarding emails, and remarketing emails (such as resending to nonoperners ...
  Customer Experience, Email Campaigns, Email Marketing, Marketing Tips, Web Analytics
• Five Reasons Your Advertising Shouldn't Lead With Price
  Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
  Advertising, Marketing Tips, Pricing, Small Business
• Four Things You Must Know About Your Prospects
  In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
  Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips
• Three Deadly Mistakes Email Marketers Make
  In a post at the Email Marketing Reports blog, Mark Brownlow examines mistaken assumptions that can seriously damage the long-term success of an email program. Our basic beliefs about how ...
  Customer Relationships, Email Marketing, Marketing Tips
• If Webinars Are So Awesome, Why Do So Many Tragically Underperform?Ann Handley
  Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three ...
  Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber MondayJoe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also ...
  Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Four Questions to Ask Yourself Before Starting a BusinessStephen Johnson
  Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to ...
  Customer Acquisition, Google, Market Research, Marketing Tips, Small Business
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  LinkedIn, Marketing Tips, Personal Branding, Small Business
• Four Great Perks of a Facebook Brand Page
  When managed well, Facebook's community of 500 million (and counting!) global users is an ideal place for brands to get the message out. But before you start developing dazzling social ...
  Branding, Facebook, Marketing Tips
• How to Design a Profitable Lead-Nurturing Program Right Now
  In a brief Take 10 online tutorial at MarketingProfs, Jim Lenskold, president of Lenskold Group, spells out clear guidelines for creating targeted lead-nurturing programs that can help you boost conversions, ...
  B2B Marketing, Lead Nurturing, Marketing Tips, Sales
• Four Tips for Successful Holiday Email Campaigns
  There's still time to implement plans for your holiday email campaigns, writes Suzanne Norman in a recent post at the Emma blog, and you have reason to be optimistic about ...
  Email Lists, Email Marketing, Marketing Tips, Social Networking
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With AudioChristina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince ...
  B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing, Smartphones
• Six Steps to Improve Customer RetentionChintan Bharwada
  Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• DRTV: There's Method in the MadnessDave Miller, Miguel Ferry
  Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; ...
  Advertising, Creativity, Direct Marketing, Humor, Marketing Tips, Television