Marketing Tips

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• Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)Laura Patterson
  Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
  Community, Customer-Centric, Customer Engagement, Marketing Tips
• Five Tips for Writing Content That Keeps Pace With B2B Searches
  "In B2B marketing, slow and steady tortoise-like activity may achieve results in social media, but a business marketer must be quick to respond to trends and market fluctuations resulting from ...
  B2B Marketing, Content, Marketing Tips, Search Engine Marketing, Writing
• Some Secrets of Successful PresentationsCatherine M. Wolfe
  Many people detest making presentations. Such angst is unfortunate, because with preparation and practice, delivering presentations can be a great way to advance a career and positively promote a company's ...
  Content, Creativity, Marketing Tips, Public Speaking
• 10 Ways to Distribute Your Content and Extend Your Brand [Slideshow]
  We’ve heard it, we’ve read it, we’ve even said it: To create and maintain a successful online presence, be friendly, be helpful, and share relevant content. These 10 quick tips ...
  Branding, Channel Marketing, Collaboration, Content, Marketing Tips
• Go Local: Seven Steps to Running Geotargeted Campaigns Like a ProKfir Moyal
  This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding ...
  Advertising, Content, Local Marketing, Marketing Tips, Targeting, Testing
• Beware of Shiny Marketing Toys
  Many marketers can't resist a shiny toy. Whether pay-per-click in the mid 1990s, Web 2.0 in the early 2000s or mobile marketing in the late 2000s, we want it—and we ...
  Marketing Strategy, Marketing Tips, Small Business
• Tradigital Values: Reconciling Traditional and Digital MarketingRob McCready
  Respecting traditional branding ideas in the face of an increasingly interactive marketplace may best be described as "tradigital." Here are four ways to marry traditional and digital values at your ...
  Branding, Collaboration, Digital Marketing, Management, Marketing Smarter, Marketing Tips
• Email Subscriber Engagement Checklist: Six Tips to Keep HandyRyan Deutsch
  Engaged subscribers often make up only 30-40% of an email marketer's database, meaning at least 60% of recipients ignore communications. Here's how to keep your messages out of the trash ...
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips
• How an Unhappy Customer Can (Paradoxically) Help Your BusinessCB Whittemore
  Many businesses simply fix issues when customers complain. But there's a lot of effort—and angst—that precedes an actual complaint. Learn how to funnel that energy positively and generate productive, lasting ...
  Customer Behavior, Customer Relationships, Customer Satisfaction, Marketing Tips
• How to Use a Fear of Social Media to Improve Your Outreach
  At the recent Marketing 2.0 Paris conference, Domino's Ramon De Leon showed how he is blazing social trails at his Chicago pizza shop and laughing off any fears about ...
  Management, Marketing Tips, Social Media
• Real-Time Marketing: How Today's Marketers Are Deploying New TacticsJoshua Smith
  Real-time marketing is constantly evolving, and it's more competitive than ever now. A wave of new technologies can help businesses enrich the customer experience—and boost results—in real time.
  Customer Engagement, Customer Experience, Marketing Tips, Personalization
• Snow White and the Seven Online Marketing SinsDavid Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale ...
  Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Do You Really Know Your Customers? Marketing to a Rapidly Diversifying PopulationKaren Talavera
  The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, ...
  Advertising, Demographics, Marketing Tips, Segmentation, Testing
• Four Facets of Strategic StorytellingBill Baker
  The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll ...
  Advertising, Brand Awareness, Brand Positioning, Creativity, Customer Engagement, Marketing Tips, Social Media
• What to Listen For in Social Media
  Any good conversationalist will tell you: It's not enough to listen, you must know how to listen. That principle holds true in the sprawled social world as well. In a ...
  Community, Customer Service, Marketing Tips, Social Media
• Three Tips for Lead Generation at LinkedIn
  "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  B2B Marketing, Lead Generation, LinkedIn, Marketing Tips
• Thirty Ideas to Help You Tackle Blogger's BlockAmanda Maksymiw
  A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for ...
  Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
• Five Steps to Optimized New-Business Prospecting ListsJenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing
• Six Key Questions (and Answers!) About B2B Mobile MarketingChristina "CK" Kerley
  Everywhere you turn, everyone is talking about mobile. Though B2Cs have been diving into mobile, B2Bs have been falling behind and missing prime opportunities to reach and engage their business ...
  B2B Marketing, Customer Engagement, Marketing Tips, Mobile Marketing, Web Content
• How to Build Marketing Content Around B2B Buying Triggers
  There are lots of ways to build your B2B content-marketing strategy. You can write to different buyer types, target stages of a buyer's journey—the list goes on. "We've seen all of ...
  B2B Marketing, Content, Marketing Strategy, Marketing Tips