Marketing Tips

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• The Six Cs of a Customer-Centric Marketing and Sales PipelineLaura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• What Doesn't Work in Lead ManagementDan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  Marketing Tips, Networking, Social Networking, Tradeshows/Events
• A Seven-Step Guideline in Crisis Communication (Lessons From the Sony PlayStation Network Breach)C. Edward Brice
  A crisis can serve as a stage to show the world that your company is either unorganized and uncaring or responsible and human. Learn how to preserve your brand equity—and ...
  Customer Relationships, Management, Marketing Tips, Public Relations, Social Media
• Four Ways to Treat Your B2B Audience Like Real People [Slide Show]Christian Gulliksen
  The term "business to business" (B2B) might inherently obscure an important aspect of marketing to that category. Behind the "B" in business are "Ps" (people). Here are four ways to ...
  B2B Marketing, Customer Relationships, Marketing Tips, Social Media
• Three Approaches to Promoting Your Event OnlineHelen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and ...
  Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• Four Online Tips for Offline Companies
  We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  Customer Engagement, Marketing Tips, Website Design, Websites
• Eleven Tips for Crafting a Pitch That Wows JournalistsMary Reed
  Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their ...
  Content, Creativity, Email Subject Lines, Marketing Tips
• Dialogue Writing, Part 1: Chaos Is Good! [Video]Brent Walker
  ARRRRGH! Few things are more painful to listen to than bad dialogue. How can you go about writing good dialogue? Fire up the video, and we'll get started.
  Creativity, Marketing Tips, Videos, Writing
• Five Ways to Optimize Your Blog
  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, SEO
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media
• Eight Questions to Ask Yourself Before Filming Your Video [Slide Show]Verónica Jarski
  You don't need a Jerry Bruckheimer-sized budget to make a killer video. A solid idea, a snazzy camera, and a little bit of planning will do the trick. Here are ...
  Marketing Strategy, Marketing Tips, Videos
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• How to Be a Successful Anti-Engager
  Dan Zarella's "Science of Social Media" Webinar inspired a recent post by Facundo Villaveiran at Channelship's Video Blog about the known "truths" of "winning" at social media—and the realities that may ...
  Content, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media
• How Communities Are Changing Marketing (And Four Community-Building Lessons)Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ...
  Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Reputation Management, Social Networking
• Four Game-Developer Tips That Work for Marketers, Too
  It's the Foursquare age—a time of badges and free drinks for the Mayor. We've discussed the importance of integrating game mechanics at your site, but to do that well, it ...
  Marketing Tips, Social Media, Websites
• Avoid Spam Filters: 10 Tips for Surefire Email Deliverability [Slide Show]Maciej Ossowski
  Don't fall victim to spam filters. Research has shown that one out of every six marketing emails never reaches the inbox because it is mistakenly blocked. Avoid deliverability problems by ...
  Email Deliverability, Email Marketing, Email Service Providers, Marketing Tips, Spam
• Three Tips for Tradeshow Success
  "Many have pronounced tradeshow marketing dead," writes Bob Hebeisen at MarketingProfs. "But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your ...
  Marketing Tips, Sales, Tradeshows/Events
• How to Build Your Email List With a Sweepstakes Competition
  "Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
  E-Commerce, Landing Pages, Marketing Tips, Web Content