Marketing Tips

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• How to Build Your Own Customized B2B Prospecting Lists for FreeArvind Sehtia
  A customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for ...
  B2B Marketing, Keywords, Marketing Tips, Sales, Targeting, Testing
• The Five Rules of Great Radio: Rule 1 [Video]Brent Walker
  This article and video are the second in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally.
  Creativity, Customer Behavior, Marketing Tips
• Five Ways to Keep Subscribers From Hitting the Spam Button
  There's the legal definition of spam—as outlined in CAN-SPAM—and then there's the real-world definition used by many of your subscribers: any piece of email I'd rather not receive. Even recipients ...
  CAN-SPAM, Customer Behavior, Email Campaigns, Marketing Tips
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your WayDavid Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the ...
  Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message TypesKaren Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Six Deadly Sins of Social Media Measurement [Slide Show]Christian Gulliksen
  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways.
  Marketing Strategy, Marketing Tips, Measurement, Social Media
• Small Movement Matters: Marketing Lessons From 'Moneyball' on How to Measure Digital RelationshipsJen Evans
  Marketing is like baseball. If you can measure data well, you can unlock new insights about how to win. Here are some ways to keep score of your digital relationships—and ...
  Digital Marketing, Humor, Marketing Tips, Metrics, ROI
• New Ground Rules for Radio in the Age of Social Media [Video]Brent Walker
  This article and video are the first in a series that lays out some best-practices not only for radio in a digital age but also for marketing and advertising generally. ...
  Advertising, Marketing Tips, Social Media, Videos
• Three Email Message Types That Keep Subscribers Engaged
  "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  Content, Email Campaigns, Email Marketing, Marketing Tips
• Five Ways to Handle Negative Comments
  Whether bad-mouthing a product via Twitter or leaving a scathing review on Yelp, unhappy customers—or mischievous competitors—can and will sully your business, often through anonymous accounts. "While brand-bashing is nothing new," ...
  Community, Customer Experience, Customer Relationships, Marketing Tips
• Why Digital Loyalty Matters, Part 1 [Video]
  In part one of this five-part video series on digital loyalty, practitioners from The Buddy Group and Badgeville lay the groundwork for a discussion of the importance and benefits of ...
  Branding, Marketing Tips, Social Media, Videos
• What to Do Before SEO
  "How can SEO hurt your business?" asks Olga Taylor in an article at MarketingProfs. "Consider a site that is not user-friendly, is repulsive to visitors (or attractive to the wrong ...
  Marketing Tips, SEO, Websites
• Seven Tips for More-Profitable Direct Mail in Today's EconomyDean Rieck
  If you create or manage direct mail programs, the current economy probably has you pulling your hair out. Now is the perfect time to get back to basics and remind ...
  Content, Copywriting, Creativity, Direct Marketing, Marketing Tips
• What to Do When a Customer Isn't Ready to Buy Today
  "Every time you try to do web research, it seems like you are immediately bombarded by salespeople looking to close a deal," writes Mark Price at B2Bbloggers. "It does not ...
  B2B Marketing, Lead Generation, Marketing Tips
• Three Tips for Creating Credible Online Content
  "Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
  Content, Marketing Tips, Web Content, Writing
• Social Skills for Content Officers: Four Basic Requirements
  You've heard of website community managers, but what about content officers? Those are the folks responsible for your site's content—what it looks like, what it reads or sounds like, where ...
  Content, Marketing Tips, Social Media
• Opportunity Calls: How to Effectively Capture Mobile Marketing ConversionsKathleen Colan
  Smartphone use is exploding, providing new opportunities to connect and engage with target audiences. Learn how to optimize your mobile marketing campaigns, and effectively track and record mobile conversions.
  Copywriting, Customer Behavior, Marketing Tips, Mobile Marketing, Smartphones, Website Design
• Embrace Irrationality: A Human- vs. Customer-Centric Approach to MarketingJeremi Karnell
  Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to ...
  Branding, Customer-Centric, Customer Engagement, Marketing Smarter, Marketing Tips
• How to Keep Your Subscribers Engaged: A Checklist
  Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  Creativity, Customer Engagement, Email Marketing, Marketing Tips
• Creating an Interactive Experience: Trends in Email, Mobile, and Social MarketingLen Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ...
  Digital Theory, Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media