Marketing Tips

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• How to Create Safer Passwords: A Simple Formula
  As B2B sales teams scour the Web for prospects, signing in at countless sites and social communities to generate leads, the creation of secure yet memorable passwords takes on a ...
  B2B Marketing, Marketing Tips, Sales
• Why and How You Should Be Using Triggered Email, Part 1Karen Talavera
  You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted ...
  Copywriting, Email Campaigns, Email Marketing, Marketing Tips, Personalization, Segmentation
• 12 Small-Business Marketing Phone Tips for the 12 Days Till ChristmasKevin Baker
  During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone ...
  Direct Marketing, Marketing Tips, Small Business, Technology, Telemarketing
• How to Track Clicks in Your Email-Newsletter CampaignsAndy Shore
  The success of your email-marketing campaigns cannot be determined without proper focus on what reports are telling you, and reporting on click-throughs is a critical way of determining how engaged ...
  Copywriting, Email Campaigns, Landing Pages, Marketing Tips, Measurement, Newsletters
• Three Ways to Maximize the Power of Testimonials in Email Campaigns
  The forward to Harvey Mackay's bestselling Swim With the Sharks Without Being Eaten Alive featured 15 solid pages of praise from VIPs like President Gerald Ford and the Reverend Billy ...
  Email Marketing, Marketing Tips, Testimonials
• Six Best-Practices to Improve Sales and Marketing AlignmentLaura Patterson
  Your sales and marketing organizations are the most critical links to customers. The alignment of those two organizations determines how well a company attracts buyers and sells to them. The ...
  Collaboration, Lead Nurturing, Lead Scoring, Marketing Tips, Sales
• Support Is the New Marketing: Why Web Marketing Is So Different From Offline MarketingGerry McGovern
  On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, ...
  Customer Engagement, Keywords, Marketing Smarter, Marketing Tips, Online Marketing, Websites
• Five Easy Ways to Gather Client Testimonials
  "When used properly ... testimonials can help you build a list of engaged email newsletter subscribers and increase sales," Rebecca Swayze notes in a post at the Inbox Ideas blog. ...
  B2B Marketing, Marketing Tips, Sales, Testimonials
• How to Identify Brand Loyalists on Your Email ListKaren Talavera
  On any email list, there will be three populations: those who love you, those who like you, and those who are just hanging in there. This article focuses on by ...
  Brand Loyalty, Customer Behavior, Email Lists, Email Marketing, Marketing Tips, Segmentation, Social Media, Word-of-Mouth
• How to Avoid Online Advertising's $1 Billion MistakeRussell Glass
  Although most online campaigns seek to drive conversion-based goals, many still use the click or CTR as the primary metric—mainly because it has been traditionally used to measure success and ...
  Advertising, B2B Marketing, Marketing Tips, Measurement, Metrics, PPC Campaigns
• Questionnaire Auditing: The Quality-Control Step You Cannot Afford to SkipCarey V. Azzara
  The value of strong questionnaire design is all too often not fully appreciated in the market research community. But the fact is, you can never fully recover from a poorly ...
  Market Research, Marketing Smarter, Marketing Tips, Surveys, Writing
• Four Ways to Optimize Your Digital Marketing Spend
  The recession has provided even more momentum to the ongoing shift to digital. Tech marketers are expected to increase their marketing budgets on average 3.7% in 2010, according to IDC. ...
  Digital Marketing, High-Tech Marketing, Marketing Tips, Sales
• Four Ways to Go B2B-Social on Twitter
  "For some B2B marketers, Twitter isn't intuitive," notes Ardath Albee in a recent post at the Marketing Interactions blog. "I could come up with a list of reasons why not, ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Twitter
• 14 Ways to Improve Conversion Rates of Online FormsJo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why ...
  Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• Digital-Media Terms: How Do You Translate That?Chanin Ballance
  Interactive media platforms are a global phenomenon, occurring in all markets regardless of their level of economic, social, and cultural development. Therefore, when translating content into other languages, it's critical ...
  Digital Marketing, Google, International Marketing, Local Marketing, Marketing Tips, SEO
• How to Outbid Bigger Competitors on Google AdWords
  You might think that your small business—say, one with an annual Google AdWords budget of $50,000—has no chance when bidding against larger companies with much deeper pockets. Happily, that just isn't ...
  Keywords, Marketing Tips, Search Engine Marketing, Small Business
• The '8Ps' of Buying TriggersAdrian Ott
  Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, ...
  Customer Engagement, Customer Experience, Marketing Smarter, Marketing Tips, Social Networking
• What CMOs Can Learn From Mixed Martial ArtsMatt Trocchio
  Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing ...
  Chief Marketing Officer, Marketing Tips, Social Media
• Four Lingering Myths About Video-Email MarketingAndy Shore
  People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have ...
  Email Marketing, Email Service Providers, Marketing Tips, Social Networking, Videos
• Top 10 Ways to Make Twitter Your Brand's Best FriendRyan Holmes
  There's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill ...
  Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter