Marketing Tips

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• I Wouldn't Do That if I Were You
  We may all have our Things to Do lists that we check off daily, but how about considering some Things to Not Do in 2010? In a recent post at ...
  B2B Marketing, Marketing Tips, Sales
• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational ConstraintsBryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower ...
  Collaboration, Direct Marketing, Management, Marketing Tips
• What Can Celebrities Do for You?
  If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In ...
  Advertising, Marketing Tips, Small Business
• What Stonyfield, Method, and Green Mountain Roasters Know (and You Should, Too)Ted Mininni
  New vision and approaches can add significantly more value to brands over their competitors. Some brands can easily become commodities. Unless they choose otherwise.
  Brand Loyalty, Brand Positioning, Marketing Tips
• Selling Like Billy Mays: Five Essential Character Traits That Make a Product Easy to SellBarry Densa
  Billy Mays, who, sadly, passed away at age 50, was a potbellied, black-bearded Atlantic City carnival barker who wore a blue long-sleeve shirt and a white undershirt. And direct marketers ...
  Marketing Smarter, Marketing Tips, Product Marketing, Sales
• To the Power of Five
  More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  Creativity, Lead Generation, Marketing Tips, Writing
• Problem Solved: How Do I Turn a Touch Into a Relationship?Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that ...
  Customer Relationships, Email Marketing, Marketing Tips, Personalization, Writing
• The Top Five Ways to Attract and Keep Customers in Any EconomyBarry Densa
  The economy still stinks. But only if during the long-gone good times your business was on cruise control and you saw your customers as dollar signs and not people. Some ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Recession
• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)Matt Lawson
  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results ...
  Keywords, Marketing Tips, PPC Campaigns, ROI, Search Engines
• Score!
  You probably use a lead-scoring system to answer a number of questions—for instance, to determine whether a lead is ready for your sales team or needs to be nurtured. "Much of the ...
  Lead Generation, Lead Scoring, Marketing Tips
• Back off or I'll Buy These
  We've all done it: let out a groan when entering a grocery store packed with people. Ugh. But did we ever consider how a crowded shopping situation might affect our ...
  Creativity, Customer Behavior, Marketing Tips
• Careful How You Link Up
  "Links allow your readers to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful," writes ...
  Email Marketing, Links, Marketing Tips
• Ten Ways to Drive Consumer Action With Online VideoBud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated ...
  Advertising, Copywriting, Direct Marketing, Marketing Tips, Videos, Writing
• Five Ways to Build Trust—and Tipping Points for ChoiceAnthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from ...
  Brand Positioning, Community, Marketing Tips, Nonprofits, Word-of-Mouth
• 10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
  Branding, Creativity, Marketing Tips, Naming
• What Every CMO Should Know About MusicRuth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly ...
  Advertising, Brand Equity, Brand Loyalty, Chief Marketing Officer, Customer Engagement, Marketing Tips
• Look at Business Presentations as a Process, Not an EventJoseph Sommerville, PhD
  If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages ...
  Customer Engagement, Marketing Tips, Public Speaking, Writing
• Embracing Cross-Channel Analytics to Create a Competitive AdvantageLaura Patterson
  If you are using multiple channels and you want to understand both what's really working and enrich your customers' experiences with your organization, then you'll have to step into the ...
  Marketing Analytics, Marketing Tips, Measurement, Web Analytics
• Will This Be on the Test?
  "[T]here is altogether too much guessing and not enough proving in email marketing," says Stephanie Miller in a post at the MarketingProfs Daily Fox blog. "With inboxes overflowing, subscriber fatigue ...
  Email Marketing, Marketing Tips, Testing
• Same Old, Same Old
  Recently, we talked about what a frosty process B2B cold-calling can be. Well, the next step past the cold call can be just as icy: the cold onsite visit. Odds ...
  B2B Marketing, Customer Behavior, Marketing Tips, Sales