Marketing Tips

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• Caution: This Could Be a Trap
  The best that most B2B companies achieve with their online marketing programs is "average performance through a favorite tactic and/or advertising partner," states Ben Hanna in a post at the ...
  B2B Marketing, Marketing Tips, Online Marketing, Sales
• Baby, Please Don't Go
  When people click on your unsubscribe button, there's a good chance it takes them to a preference page where they can confirm the unsubscribe request, or adjust their subscription to ...
  Email Campaigns, Email Marketing, Marketing Tips
• Five Things to Think About Before You Launch Your Next WebsiteJonathan Kranz
  Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, ...
  Marketing Tips, Web Content, Website Design, Websites
• Who Drives the Demand—A Critical Concept in Services Marketing StrategyMike Schultz
  There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other regularly. So what's the scoop? Which ones ...
  Marketing Strategy, Marketing Tips, Sales, Services Marketing
• Winning Facebook Tactics for Today's Search MarketerMatt Lawson
  Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  Advertising, Facebook, Keywords, Marketing Tips, Targeting
• Email Marketing for 'Dads and Grads' SeasonWendy Lowe
  To some, June means the official start of those lazy days of summer. To many retailers, though, June is a busy month, because it's when they pick up extra revenue ...
  Creativity, Email Campaigns, Email Marketing, Marketing Tips
• 10 Tips for Crowdsourcing Advertising With a Video ContestWil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact ...
  Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• When Plain is Good
  If we were to suggest plain text for your next email campaign, you'd probably laugh in our faces. "The superiority of HTML email to plain-text email for driving response has ...
  Email Marketing, Marketing Smarter, Marketing Tips
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Blogging Boo-Boos
  By now, it's pretty clear to most people what works in the blogosphere—and what doesn't. Not everyone, however, has caught on. Accordingly, Frank Days used a post at Tangyslice to ...
  Corporate Blogging, Marketing Tips, Small Business
• Frankly, You're a Disappointment
  As a longtime reader of GQ magazine, Dylan Boyd subscribed to The Hound—the magazine's recently launched email newsletter—with high expectations. "So as I opened the email and took a gander," ...
  Customer Engagement, Email Marketing, Marketing Tips, Newsletters
• Why CMOs Need Standardized Measurements—Just Like CFOs and COOsAlexis Nahama, Greg Banks
  At many companies, Marketing can't match the financially relevant, standardized measurements produced by peers in Finance and Operations. That is a big problem, because the lack of financially relevant, ...
  Chief Marketing Officer, Marketing Tips, Measurement
• You Hemingway, You
  In a post at the Modern B2B Marketing blog, Maria Pergolino offers sage advice for, well, writing a post at a B2B marketing blog. "A challenge many B2B organizations face is ...
  B2B Marketing, Marketing Tips, Sales, Writing
• Guaranteed to Make You Smile
  "Recently," writes Mark Riffey at the Business is Personal blog, "you've seen a number of major car companies offer to buy your car back if you lose your job—and that's ...
  Customer Engagement, Marketing Tips, Recession
• 7 Key Steps to Turning Your Big Idea Into a Big SuccessMike Sprouse
  If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are ...
  Benchmarking, Creativity, Marketing Smarter, Marketing Tips
• The Promises and Pitfalls of Translating Marketing ContentSwamy Viswanathan
  When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased ...
  Brand Loyalty, Customer Relationships, International Marketing, Keywords, Marketing Tips, ROI, Targeting, User-Generated Content, Websites
• Failing to Prepare in Web Analytics Is Preparing to FailRobert F. Hogeboom
  Far too often, Web-analytics initiatives fail to provide the insight that most businesses need and want. Companies are so eager to obtain immediate value from newly implemented Web-measurement systems that ...
  Marketing Strategy, Marketing Tips, Metrics, Web Analytics, Website Design
• Tech Web Copy: Easy Does It
  Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...
  High-Tech Marketing, Marketing Tips, Sales, Web Content, Web Copy
• It's a Tip, Not a Commandment
  Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
  Creativity, Email Marketing, Email Subject Lines, Marketing Tips
• Seven Tips for Successfully Outsourcing Marketing OperationsAnurag Mehrotra
  If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing ...
  Branding, Chief Marketing Officer, Management, Marketing Operations, Marketing Tips