Marketing Tips

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• The Power of Web Analytics: Top Four Tips for MarketersRam Krishnamurthy
  With the right strategy and execution in place, digital media has proven very cost-effective. It scales and caters to a larger volume with faster go-to-market capabilities. Which brings us to ...
  Marketing Strategy, Marketing Tips, Measurement, Metrics, Web Analytics
• Recession-Proof Marketing: From Cutting to Growing Your Budget in a Down EconomyPaul Stein
  Saving your budget (and keeping your team employed) in a down economy really boils down to one word: profit. If you're not making money, you're losing money—and that's never good ...
  Collaboration, Marketing Budgets, Marketing Tips, Recession, ROI
• The Devil in the Details
  Since October of 2009, the menus of 1,500 Denny's restaurants have invited customers to join the social-media conversation at Twitter. So far, so good. But there's a serious problem: The ...
  Marketing Tips, Small Business, Social Media
• Three B2B Value-Proposition Rules That Create Preference, Not Just ParityTim Riesterer
  A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to ...
  B2B Marketing, Customer Engagement, Marketing Tips, Testimonials, Value Propositions
• Get Smart
  "Especially in a down economy," writes Barbara Bix in a Pro article at MarketingProfs, "it's important to understand where the opportunities are—and how to capitalize on them." To learn how ...
  Marketing Analytics, Marketing Tips, Recession
• Problem Solved: How Can We Map Social Media to B2B Sales?Claire Coyne
  You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them ...
  B2B Marketing, Marketing Tips, Sales, Social Media
• Web-Metrics Express: What You Need to Know to Avoid MistakesPete Gaioni
  Approaching your website's analytics as a three-step process will allow you to not only understand the tools available and what they have to offer but also create a gauge by ...
  Collaboration, Marketing Tips, Measurement, Web Analytics, Websites
• Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)Joshua Horwitz
  With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience ...
  Collaboration, Marketing Tips, Referrals, Sales
• Get a Speaking Gig: How Event Producers Decide Who Gets OnstageHelena Bouchez
  Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill ...
  Google, Marketing Tips, Public Speaking, Tradeshows/Events, Websites
• How to Create Your Marketing Dashboard in Five Easy StepsLaura Patterson
  You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the ...
  Marketing Analytics, Marketing Dashboards, Marketing Tips, Measurement, Metrics
• When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the GameDJ Waldow
  A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were ...
  Email Marketing, Email Subject Lines, Marketing Tips, Testing
• Five Marketing Mistakes You Can Avoid by Using Cross-Channel AttributionAnto Chittilappilly
  Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no ...
  Attribution Modeling, Channel Marketing, Marketing Tips, Measurement, Testing
• I've Got Your Back
  "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  Customer Engagement, Marketing Tips, Recession
• The 10 Most Common Pitfalls of Brand LicensingPete Canalichio
  Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can ...
  Branding, Logos, Marketing Tips
• A 12-Step Guide for Driving Marketing Action With DataLaura Patterson
  Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, ...
  Collaboration, Marketing Tips, Measurement, Segmentation
• Maximize Your Digital-Marketing Mix: 10 Ways to Integrate Social, Mobile, and EmailDan Forootan
  Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize ...
  Digital Marketing, Email Marketing, Marketing Tips, Mobile Marketing, Social Media
• Segment Migration: Where Your Customers Were, Where They Went, and WhyMark Klein, PhD
  Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to ...
  Customer Behavior, Marketing Tips, Measurement, Segmentation
• Time for That Annual Check-up
  Now that companies are running at full throttle in the brand-new year, it's a good time to do a quick maintenance check of customer-service standards—and size up staff performance in ...
  Customer Behavior, Customer Service, Marketing Tips
• Six Keys to Writing a Great ProposalDoug Stern, Jaclyn Landon
  Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices ...
  Creativity, Customer Engagement, Marketing Tips, Writing
• All in Good (SEO) Time
  "They say an Internet year is … equivalent to seven normal years," says Kevin Gibbon in a post at SEOptimise—meaning that we can witness seven real-world-years' worth of change in ...
  Marketing Tips, Search Engine Marketing, Search Engines