Marketing Tips

Topics » Articles » Marketing Tips

• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 3M. P. Friedman
  Part 1 and Part 2 of this article covered the first 10 of the 13 worst marketing mistakes. Here are the rest of the top 13 marketing mistakes you should ...
  Branding, Career Management, Marketing Tips, Metrics, Targeting
• Use Freewriting to Brainstorm in Three Easy Steps
  Whether you've run out of inspiration or simply want to refine a good idea, a freewriting session might be the best way to get your best thoughts on the page. ...
  Marketing Tips, Small Business, Writing
• Beware the Danger of Strategic Shortages: Hot ≠ Loved
  In a recent article in the Harvard Business Review, Uzma Khan discusses the results of a study she and her colleagues conducted that examined the difference between consumers' wanting a ...
  Customer Behavior, Customer Experience, Marketing Tips
• Content Curation: Engage Your Customers in Three Simple StepsPawan Deshpande
  Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am ...
  Content, Customer Engagement, Marketing Tips, Social Media, Writing
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes ...
  Branding, Career Management, Marketing Strategy, Marketing Tips, Targeting
• Want to Get Your Web Video Seen? Do This.
  "It doesn't matter how great your video is," writes Larry Kim in a Pro article at MarketingProfs. "[I]f people don't know it exists, it doesn't have much business value." That ...
  Keywords, Marketing Tips, Search Engine Marketing, YouTube
• Map Your Twitter Data to Boost Customer Engagement
  Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
  Marketing Tips, Social Media, Twitter
• Seven B2B Marketing Lessons
  What's the easiest way to learn a tactical lesson about B2B marketing? By hearing it from someone who's already learned it the hard way. You gain the knowledge—but avoid the ...
  B2B Marketing, Marketing Tips, Sales
• How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1M. P. Friedman
  This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four.
  Brand Positioning, Collaboration, Marketing Strategy, Marketing Tips
• Three Key Investments for Improving Marketing Effectiveness and AccountabilityLaura Patterson
  Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than ...
  Benchmarking, Marketing Budgets, Marketing Strategy, Marketing Tips
• One Easy Way to Make Your Emails More Readable
  Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or ...
  Email Marketing, Marketing Tips, Targeting
• Tips for Comparing Your Site to Competitors: Do You Stand Out?
  In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is ...
  Benchmarking, Marketing Tips, Search Engine Marketing
• 10 Tips for Building Customer LoyaltyChintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently ...
  Brand Ambassadors, Branding, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Achieving Relevance in Direct Digital Marketing: Segmentation and OptimizationBryce Marshall
  The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers ...
  Customer Behavior, Digital Marketing, Direct Marketing, Marketing Tips, Segmentation
• How to Keep Your Customer Experience Efforts on Track
  There's a good chance your company has responded to the recession with an increased commitment to providing an exceptional customer experience. Such efforts might address systemic issues like "poorly designed ...
  Customer Experience, Marketing Tips, Recession
• Three Smart Ways to Extend Your Brand
  "Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all ...
  Brand Equity, Customer Behavior, Marketing Tips
• Twitter 101: Seven Tips for Effective MarketingRobert Gourley
  To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; ...
  Brand Ambassadors, Brand Positioning, Links, Marketing Strategy, Marketing Tips, Twitter
• Video—Personal Branding's Killer AppWilliam Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the ...
  Marketing Tips, Personal Branding, Videos, Word-of-Mouth
• Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?Joseph Jaffe
  The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No ...
  Customer Experience, Marketing Tips, New Media, Podcasting, Smartphones
• Stay in the Lead
  "[L]et's assume that your current lead generation efforts cost $100,000 and generate 50,000 leads," says Pat McGraw at his blog. "[T]hat's a cost per lead of $2. But if your ...
  Lead Generation, Marketing Tips, Measurement