Marketing Tips

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• Marketers' Choice: Run With the Big Dogs, or Stay on the PorchTraci Gere
  Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief ...
  Collaboration, Marketing Tips, Measurement, ROI
• You Stupid Donkey!
  Celebrity chef Gordon Ramsay has built a reality-television empire with his abrasive style, ready arsenal of barbed insults and propensity for four-letter words. It all adds up to great television. ...
  Creativity, Marketing Tips, Small Business
• We Can Make Music Together
  In a video at TED.com, Israeli conductor Itay Talgam gives a spirited 20-minute talk on what modern leaders could learn from great conductors. Interestingly, a lot of the principles he presents ...
  Management, Marketing Tips, Social Media
• Bearing Bad News: Six Ways to Reduce the Sting When Your Message StinksJonathan Kranz
  I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces ...
  Customer Relationships, Marketing Tips, Writing
• Don't Make These Value-Proposition MistakesKathryn Roy
  You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, ...
  B2B Marketing, Case Studies, Marketing Tips, Value Propositions
• Ten Commandments for Effective Online Social NetworkingPaul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member ...
  Community, Customer Engagement, Marketing Tips, Social Media, Social Networking
• Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?Jim Lenskold
  The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.
  Marketing Tips, Measurement, Metrics, Sales
• Yes, Facebook Is a Business ToolPaul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed ...
  Facebook, Google, Marketing Tips, Online Marketing, Search Engines
• Mobile Coupons: Your Message on the MoveBob Bentz
  Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted ...
  Green Marketing, Marketing Tips, Mobile Marketing, Segmentation
• Wonder-Twin Powers, Activate!
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
  Email Lists, Email Marketing, Marketing Tips
• Eight Ways Marketers Can Benefit From Using AlltopMack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an ...
  Blogging, Marketing Tips, New Media, Twitter, Writing
• 22 Cheap or Free Web Usability Tools, Part 2Craig Tomlin
  In Part 1 of this series, we discussed the value of usability testing and talked about some testing tools. Here are more reviews of low-cost or no-cost usability tools.
  Marketing Tips, New Media, Web Analytics
• Is He a Searcher or a Sleaze?
  As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
  B2B Marketing, Hiring Outside Resources, Marketing Tips, Sales, SEO
• Marketing: Beware of 'Outkicking the Coverage'Laura Patterson
  Although football metaphors abound in business, this article explores the idea of "outkicking your coverage," which is when an overly strong player can actually be harmful to a team's performance. "Outkicking" ...
  Collaboration, Marketing Smarter, Marketing Tips, Product Management
• It's All in the Presentation
  At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
  Creativity, Customer Behavior, Marketing Tips
• Marketing to the New Gen XDave Sohigian
  Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as ...
  Customer Behavior, Marketing Tips, Segmentation, Targeting
• Email Marketing Tips for the 2009 Holiday SeasonAlex Williams
  The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a ...
  Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
• Do Your Customer Surveys Measure Up?David Jackson
  Most companies use a crude approach to gathering vital customer data: Periodic, often annual, surveys that are disconnected in time from the events they are purporting to measure are the ...
  Customer Satisfaction, Marketing Smarter, Marketing Tips, Surveys
• Three Strategies for Inspired Holiday Email in Tough TimesKaren Talavera
  The pumpkins come out, the days grow shorter, the weather cools, and there's no mistaking that the holiday season is upon us, even though we're barely past the back-to-school rush. Already, ...
  Creativity, Customer Relationships, E-Commerce, Email Marketing, Marketing Tips, Recession
• Don't Be Guilty by Association
  You have a squeaky-clean opt-in list of subscribers who love the content you send—including highly relevant offers from your partners. But if you're using third-party content and templates (their HTML ...
  Collaboration, Email Marketing, Marketing Tips, Spam