Measurement

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• Eight Common Mistakes of Promotional MarketingSteve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  Customer Engagement, Marketing Tips, Measurement, Promotions
• Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It WellChris Diener, Patricia Kidd
  If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get ...
  Marketing Smarter, Marketing Strategy, Measurement, ROI
• The Six Cs of a Customer-Centric Marketing and Sales PipelineLaura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• Analytics and Marketing Operations: A One-Two Punch for GrowthLaura Patterson
  Today's customers are more value-oriented and less loyal. Considering the increase in customer expectations, the competitive landscape, and the data deluge, marketers will need an analytics approach to succeed.
  Customer Engagement, Marketing Operations, Marketing Tips, Measurement
• What's New With the New Rules of Marketing and PR?David Meerman Scott
  To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.
  Marketing Tips, Measurement, Public Relations, Social Media, Twitter
• Four 'Secrets' to Turning Raw Leads Into Real OpportunitiesDan McDade
  Raw leads are neutral entities at first, but you can turn them into real prospects. Learn how to qualify those with high-value potential and move them to closed-deal status.
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two MonthsKimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that ...
  Attribution Modeling, Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• The Future of Marketing Is CrowdsourcedBrandon Evans
  Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building ...
  Branding, Customer Engagement, Marketing Inspiration, Marketing Strategy, Measurement, Targeting
• Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]
  Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why ...
  Management, Measurement, Videos
• Top-Tier B2B Marketers More Likely to Track ROI, Report Growth
  B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than ...
  B2B Marketing, Measurement, Metrics, Research Summaries, ROI
• 7 Back-to-School Must-Reads for the Business BookwormBeth Harte
  MarketingProfs blogger Beth Harte shares her summer reading, including books on reputation, measurement, branding, social media, customer-centric business, and tribes.
  Content, Measurement
• Six Deadly Sins of Social Media Measurement [Slide Show]Christian Gulliksen
  Are you a social media measurement sinner? If any of the routinely committed sins in this slideshow sound familiar to you, it's time to change your ways.
  Marketing Strategy, Marketing Tips, Measurement, Social Media
• Social Media: It's All About Results... and How to Measure ThemWayne Morris
  Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these ...
  Customer Engagement, Marketing Tips, Measurement, Metrics, Social Media
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Analyze This: Marketers Must Focus on Analytics to Increase Their ValueAdam Blitzer
  For years, a marketer's contribution to the bottom line was difficult to measure. But today's economic climate and competitive marketplace mandate that marketers quantify their value via campaign analysis.
  Collaboration, Lead Generation, Measurement, Metrics
• Snow White and the Seven Online Marketing SinsDavid Chapman
  If children learn from fairy tale characters and their actions, online marketers can learn to evaluate and improve their online campaigns—and end up with a much healthier ROI—from fairy tale ...
  Content, Market Research, Marketing Strategy, Marketing Tips, Measurement, Online Marketing
• Knowing Where You Stand After a TradeshowRob Murphy
  Do you know where you stand after a tradeshow? Research suggests that very few companies measure the tradeshow results that have a direct impact on funding and strategy. Gain insight ...
  Customer Acquisition, Email Marketing, Lead Generation, Lead Quality, Measurement, Tradeshows/Events
• Data Doesn't Always Equal IntelligenceGary Lee
  New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make ...
  Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
• 3 Ways to Ditch the "And" in "Sales and Marketing"Carlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares 3 ideas for ditching the "and" in "sales and marketing" so the department is one focused team with the same goals.
  Content, Measurement, Sales
• Five Steps to Optimized New-Business Prospecting ListsJenny Vance
  Whether your new-business prospecting list is purchased or homegrown, your business can improve sales 100% or more. The key isn't just about how companies effectively work the phone but, rather, ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Measurement, Sales, Targeting, Writing