Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
, Content Marketing
, Customer Behavior
, Inbound Marketing
, PPC Campaigns
, Public Relations
, Search Engine Marketing
Twitter's Vine, How Brands Are Using It, a Plethora of Tools: The Week in Social Media #SocialSkimAngela Natividad
This week: How brands are already using Vine. And useful tools--for memes, for tracking analytics by phone, for funner presentations, for better gauging the usefulness of Pinterest, and for improving ...
Three Steps for Making (Big or Small) Data Work for MarketersRaj Kadam
When pricey data tools are not an option, these few simple steps can help make data work for you by allowing you to derive insights that make the most impact ...
Building a Website Testing and Optimization Program: Measurement (Part 3)Kim Ann King
Learn how to measure and communicate the results of your website testing and optimization efforts in this third article of a three-part series on the steps you need to take ...
Building a Website Testing and Optimization Program: Implementation (Part 2)Kim Ann King
This second article in a three-part series on website testing and optimization outlines the four key steps you'll need to take to implement your optimization program.
Building a Culture of Testing and Optimization: Planning (Part 1)Kim Ann King
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. This is the first in a three-part series ...
Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
, Content Marketing
, Digital Marketing
, Digital Theory
, Direct Marketing
, Integrated Marketing
, Marketing Strategy
, Mobile Marketing
, PPC Campaigns
Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
A Three-Step Approach for Linking Content and Behavior: Measuring RelevancyLaura Patterson
Almost everyone would agree that content must be relevant. But what is the best way to measure relevancy? Many of the ways are complex, but here's a simpler, three-step process ...
Three Metrics for Measuring the Success of Your VideoEzra Fishman
Let's face it, video is hot—and everyone knows it. Video gets people more excited and engaged with the message we marketers are trying to convey than do paragraphs of writing. ...
From Content to Lead to Handoff: Inbound Marketing in Six StepsTracy Lewis
Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so ...
Customer Experiences and the Theory of RelativityHoward Lax, PhD
Your customers see the world through a lens of comparisons to meaningful reference points. That has repercussions for the design, measurement, and analysis of customer experiences—and, by extension, customer loyalty.
Five Marketing Decisions Social Media Should Be ShapingMolly Glover Gallatin
If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
Solve Your Four Hairy Demand-Gen Data ChallengesStephanie Tilton
What do you get when you put an analyst, a consultant, a practitioner, and a ringleader on the same panel devoted to demand-gen data? You get smart answers to your ...
Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
Three Arguments to Promote Smarter Email Campaigns
In a post at Marketing Insights, Tom Meriam recounts a nightmare scenario described by one of his prospects: Two weeks into a new job, the CEO demanded that an email ...
How to Transform Marketing Into a Center of Excellence [Infographic]Laura Patterson
Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired ...
Three Steps to Calculating B2B Social Media ROI
Countless B2B marketers have balked at the difficulty of calculating social media ROI. But Andy deBrunner, in a guest post at the B2B Insights Blog, begs to differ: He offers ...