Measurement

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• How to Measure the Success of Your Guest Post or ArticleAyodeji Onibalusi
  Guest-blogging is one of the most effective and widely used methods of gaining exposure via sites other than yours. But measuring the effectiveness of a guest-posting campaign is where most ...
  Blog Comments, Blogging, Content, Content Marketing, Inbound Marketing, Measurement, Writing
• Four Online Marketing Metrics That Actually MatterLarry Kim
  A few weeks ago, I wrote about six stupid marketing metrics that need to die. The response was overwhelming. But marketers wanted to know which metrics still matter. These four ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Engagement, Facebook, Inbound Marketing, Measurement, Metrics, PPC Campaigns, ROI, SEO, Social Media, Twitter
• Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic]Laura Patterson, Jerry Rackley
  Most marketers are facing constant scrutiny regarding their performance and contribution. Very few, however, are responding to it in a way that inspires confidence.
  Data, Marketing Operations, Measurement, Metrics, ROI, Web Analytics
• Marketers Need to Measure All Touchpoints Throughout the Purchase FunnelMatt Voda
  Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
  Marketing Strategy, Measurement, Metrics, ROI, Sales
• Analytics and Metrics: Related but Not the Same (An Explanation and a Checklist)Laura Patterson
  Though marketers use metrics and analytics to prove and improve marketing's value, the two are not the same. We explain each and offer a checklist to help you determine your ...
  Measurement, Metrics, Web Analytics
• Marketers Need a Better Approach to Campaign Performance MetricsBonnie Crater
  Don't get stuck on the very limited and oversimplified single-touch attribution model when you need visibility into campaigns. Try using weighted campaign influence instead.
  Digital Marketing, Marketing Analytics, Measurement, Metrics, ROI, Sales
• Experimentation as a Mindset: The Key to a Culture of OptimizationKim Ann King
  To find business truths, the experimentation mindset goes beyond testing—and applies not only to your digital marketing and analytics teams but also your product marketing, user experience, and development teams.
  Customer Experience, E-Commerce, Management, Measurement, Mobile Marketing, Testing, Web Content, Website Design, Websites
• How to Track Your Tradeshow ROIPeter Symonds
  From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you ...
  Conferences, CRM, Customer Acquisition, Measurement, Metrics, ROI, Sales, Tradeshows/Events
• Seven Must-Have Metrics to Keep in Your Email Marketing ToolboxYazmin Harris
  How are you measuring the success of your emails? Chances are you're already using some basic metrics. Here are some other important ones to include.
  Digital Marketing, Email, Email Campaigns, Email Marketing, High-Tech Marketing, Measurement, Metrics
• Eight Mobile App Metrics Marketers Should Know (but Often Overlook)Taru Bhargava
  You've worked hard to develop content for your mobile marketing. So don't ignore the metrics that let you know whether your app rocks—or needs work.
  Consumer Electronics, Content, Customer Experience, Digital Marketing, Measurement, Metrics, Mobile Marketing
• Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?Laura Patterson
  Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ...
  Customer Insight, Data, Marketing Dashboards, Marketing Operations, Marketing Planning, Measurement, Metrics, ROI
• The State of B2B Digital Marketing AnalyticsAyaz Nanji
  Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Marketing Analytics, Marketing Strategy, Measurement, Metrics, Research Summaries, Survey Data
• How CMOs Can Prove Their ROI in the C-SuiteBob Murphy
  Even after a CMO is accepted into the C-suite, a lot of confusion remains about what he or she should be delivering. The answer starts and ends with demonstrating a ...
  Attribution Modeling, Career Management, Chief Marketing Officer, Marketing Strategy, Measurement, Metrics, ROI
• Six Crucial Attributes of a Successful Business BlogMichael Gerard
  Investing in owned media, such as a corporate blog, is crucial to a company's success in content marketing. But what does it take to launch and sustain a successful business ...
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Measurement, Metrics, Newsletters, Social Media
• Five Key Metrics You Need to Create a Customer-Centric CompanyLaura Patterson
  To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  Customer-Centric, Customer Relationships, Management, Measurement, Metrics, Product Management, Product Marketing, ROI
• Five Resolutions Every Marketer (including CMOs) Should Stick to in 2015Bob Murphy
  The modern marketer can feel overwhelmed by progress: You can feel as though you're drowning in new opportunities, obligations, and demands. To stay ahead of the curve, keep these resolutions ...
  Career Management, Chief Marketing Officer, Content, Data, Integrated Marketing, Marketing Strategy, Measurement, Metrics, Technology, User-Generated Content
• 10 Do's and Don'ts of A/B-Testing Your Email Marketing CampaignsLauren Tympel
  There is no better way to determine the impact of a design, copy, or scheduling change on your email campaigns. But A/B testing can seem overwhelming to take on. These ...
  Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Measurement, Segmentation
• The No. 1 Social Media Mistake You're Making (and Four Ways to Fix It)Mike Volpe
  Most marketers say they cannot measure the ROI of their social media efforts. It's time to start thinking of social as a revenue-building medium—and adopt a results-driven approach toward it. ...
  Measurement, Metrics, ROI, Social Analytics, Social Media
• Why Your Data Scientists Need to Be Storytellers, and How to Get Them ThereLaura Patterson
  Unless your data can be effectively collected, analyzed, and transformed into meaningful and actionable insights—and then used to tell a compelling, actionable story—it is essentially useless.
  Data, Market Research, Measurement, Metrics, Research
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars