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• Trust Us, This Is Legit
  "It must be tough to be a financial institution in 2009," says DJ Waldow in a post at the Email Experience Council blog. "I'm not referring to the current financial ...
  Creativity, Email Marketing, Spam, Writing
• In Email, Emphasize Quality, not QuantityLouis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the ...
  Copywriting, Email Lists, Email Marketing, Websites, Writing
• Thanks for Nothing
  In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he ...
  Customer Experience, Small Business, Writing
• Grab for That Brass Ring!
  "I predicted back in January that 2009 would be the year of the email marketer," says Stephanie Miller in a post at the Daily Fix blog. "Times got rough mid-last ...
  Customer Satisfaction, Email Marketing, Marketing Tips, Testing, Writing
• Developing an RFP? Seven Tips for Getting the Responses You WantGwyneth Dwyer
  You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a ...
  Creativity, Management, Marketing Tips, Writing
• Eight Tips for Hunting for Revenue Where No Budget Exists—Get to ExecutivesSteve Lightstone
  It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Referrals, ROI, Writing
• How to Develop a Successful Facebook PageMark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the ...
  Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• Want to Write Well? Dive In!
  "Writing is as simple as falling off a log," says guest columnist Daniel Passamaneck in the Editorial Emergency newsletter. "[W]riting well is as challenging as the 10-meter diving platform." His ...
  Customer Engagement, Marketing Tips, Small Business, Writing
• A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and SegmentSteve Adams
  Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and ...
  Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
• Case Study: A Fresh Way to Use Email as an Interactive ToolChristian Gulliksen
  Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty ...
• Optimize B2B Email for Search, Pt. I
  "I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
  B2B Marketing, Email Marketing, Keywords, SEO, Website Design, Writing
• Now That's a Good Release!
  "As many of you know," begins an article in a recent edition of the Editorial Emergency newsletter, "[cofounder Julia Rubiner has] been cranking out publicity communications—bios, press releases, one-sheets, corporate ...
  Press Releases, Public Relations, Small Business, Writing
• Analyze This
  When analyzing the success of your email campaigns, you might be staring right at useful data that goes unused. Take, for instance, the amount of newsletter copy used to tease ...
  Email Marketing, Marketing Analytics, Newsletters, Testing, Writing
• Short, Sweet and Clicked-Through
  In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
  Email Marketing, Email Subject Lines, Testing, Writing
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real CompaniesJosh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want ...
  Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Marketing Addictionary: 'Badvocate'
  Badvocate: (noun): People who passionately criticize or detract from companies, brands, or products.
  Ad Copy, Creativity, Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Writing
• No Peeking!
  When you order a gift for someone, it's always disappointing if they discover what they're receiving ahead of time. This must have been a problem for L.L.Bean customers who share ...
  Customer Satisfaction, E-Commerce, Email Marketing, Writing
• Anatomy of a Novel-Sized Landing Page, Part 2Kim MacPherson
  In Part 1 of this article, the author talked a little bit about the necessary components to a successful landing page: You need "bones" to hold it all together; you ...
  E-Commerce, Landing Pages, Sales, Testimonials, Writing
• Keepin' It Real
  With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  Creativity, Customer Engagement, Email Marketing, Writing