Writing

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• Pretense Alert!
  Copywriters Simon Glickman and Julia Rubiner of Editorial Emergency openly embrace the use of sophisticated vocabulary. They do, however, wince when a speaker or writer chooses an overly complex term ...
  Marketing Inspiration, Marketing Smarter, Writing
• Somebody's Watching Me
  In March 2008, Amber Duick began receiving email messages from a criminal fugitive who identified himself as Sebastian Fowler. "Amber, mate!" read one missive. "Coming 2 Los Angeles. Gonna lay ...
  Email Marketing, Segmentation, Writing
• Is Murdoch Going Off the Grid?
  Google and other sites may soon be prevented from searching and indexing News Corp. content, Rupert Murdoch recently said. Whether content can live (profitably) off the Google grid remains to ...
  Advertising, Facebook, Google, Search Engines, Twitter, Websites, Writing
• Eight Ways Marketers Can Benefit From Using AlltopMack Collier
  In aggregating and organizing content from top sites around the Internet, Alltop goes a long way toward solving the filtering problem that many of us have. Alltop can be an ...
  Blogging, Marketing Tips, New Media, Twitter, Writing
• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  Blog Comments, Blogging, Small Business, Writing
• D0n't Do T.his
  If you visit political blogs, you may have noticed that some bloggers try to outsmart content filters that flag incendiary words by substituting numbers and symbols for letters (e.g., pr0p@ganda), ...
  Creativity, Email Marketing, Spam, Writing
• I Prefer a Smooth Blend
  To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
  Search Engine Marketing, Social Media, Web Content, Writing
• Here Today, Bored Tomorrow
  You've done a great job of cultivating your email list—and your subscribers have rewarded your efforts with extraordinary loyalty. So far, so good. But Mark Brownlow of Email Marketing Reports ...
  Customer Engagement, Customer Loyalty, Email Marketing, Writing
• Good Design Doesn't Just Happen
  Ever wonder how great search results end up that way? Well, in a recent post at the User Interface Engineering blog, Jared Spool says there are no shortcuts to search-result ...
  Keywords, Personas, Scenarios, Search Engine Marketing, Testing, Writing
• Be a Devil This Halloween
  Even though things are starting to look up, companies are still a bit wary about spending limited dollars in a tough economy. Might there be a devilish tactic lurking somewhere ...
  B2B Marketing, Marketing Smarter, Sales, Writing
• From the Mouths of Babes
  "I hate shyster pitches on the radio or TV," says Steve Woodruff in a post at the MarketingProfs Daily Fix Blog. "Like the services that want to extract money from ...
  Advertising, Marketing Inspiration, Writing
• Ten Steps for Creating a FANtastic Facebook Fan PageMari Smith
  The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).
  Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing
• Improving Campaign Deliverability for PC and Mobile UsersWendy Lowe
  All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant ...
  Email Deliverability, Email Marketing, Mobile Marketing, Segmentation, Targeting, Writing
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  Customer Engagement, Sales, Small Business, Web Content, Writing
• OK, OK, so I Screwed Up
  Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Cures for Eight Common Small-Marketing-Firm AilmentsSteve Adams
  Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business ...
  Customer Engagement, Hiring Outside Resources, Marketing Tips, Small Business, Writing
• Your Proposal: Don't Phone It in
  Many companies treat a request for proposal (RFP) as if it's a necessary and tedious evil—something you whip together or repurpose from an existing document with cut-and-paste indifference. But Gwyneth ...
  Collaboration, Small Business, Writing
• Gesundheit!
  In a Pro article at MarketingProfs, Kathryn Roy discusses seven infectious diseases often found in B2B marketing efforts. And she not only explains how to diagnose each disorder but also ...
  B2B Marketing, Metrics, Small Business, Testing, Writing
• 10 Practical Tips for Creating Blockbuster E-BooksJonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains ...
  Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing