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• Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce SiteAdam J. Thompson
  E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these ...
  E-Commerce, Keywords, Marketing Tips, SEO, Web Content, Website Design, Writing
• Use Freewriting to Brainstorm in Three Easy Steps
  Whether you've run out of inspiration or simply want to refine a good idea, a freewriting session might be the best way to get your best thoughts on the page. ...
  Marketing Tips, Small Business, Writing
• Content Curation: Engage Your Customers in Three Simple StepsPawan Deshpande
  Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am ...
  Content, Customer Engagement, Marketing Tips, Social Media, Writing
• Why Do People Write Like That? (And How You Can Avoid Doing the Same)Ernest Nicastro
  Those who write in corporatese love a paradigm, whether it's new, shifting, or otherwise. And they would never think of simply using something when they can leverage it. But there's ...
  Creativity, Web Content, Websites, Writing
• What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of BloggingLisa Petrilli
  My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be ...
  Blog Comments, Blogging, Market Research, Networking, Twitter, Writing
• It's Different, but the Same
  The social-media revolution has undoubtedly altered the way you generate leads. On a given morning, for instance, you might write a compelling blog post, tweet about it, summarize the contents ...
  Lead Generation, Social Media, Writing
• You Hemingway, You
  In a post at the Modern B2B Marketing blog, Maria Pergolino offers sage advice for, well, writing a post at a B2B marketing blog. "A challenge many B2B organizations face is ...
  B2B Marketing, Marketing Tips, Sales, Writing
• Seven Score and Seven Years Ago: Writing Lessons We Can Learn From Lincoln's MasterpieceErnest Nicastro
  As marketing professionals, business owners, and salespeople, our livelihood depends in large part on our ability to communicate. And as we prepare for our next marcom project, marketing campaign, sales ...
  Creativity, Customer Engagement, Marketing Smarter, Writing
• It's the Same, but Different
  If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe ...
  Customer Behavior, Small Business, Writing
• Is Success on This Menu?
  The next time you dine out, take a close look at the menu—even if you already know what you want to order. The reason? Restaurants have learned a thing or ...
  Creativity, Recession, Writing
• Brand Language: A 2020 VisionMark Thomson, Alton Wright
  One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual ...
  Branding, Creativity, Digital Theory, Forecasts, Social Media, Writing
• This Is Our List of Demands
  "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  B2B Marketing, Customer Engagement, Sales, Writing
• Six Keys to Writing a Great ProposalDoug Stern, Jaclyn Landon
  Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices ...
  Creativity, Customer Engagement, Marketing Tips, Writing
• I No Robot. Hear Me?
  Too often, argues Julia Rubiner in the Editorial Emergency newsletter, automated email messages lack the human touch. "They frequently sound like they're coming from a robot for whom English is ...
  Creativity, Email Marketing, Writing
• To the Power of Five
  More than ever, a successful lead-generation program relies on a steady stream of new content. And since the pressure to produce high-quality whitepapers and blog posts can be intense, Ardath ...
  Creativity, Lead Generation, Marketing Tips, Writing
• Brewing up Great Social-Media Content
  IT buyers are among the most active participants in social media. In fact, over half of technology decision-makers employed some type of social media, according to Forrester Research. So there's ...
  High-Tech Marketing, Sales, Social Media, Writing
• Problem Solved: How Do I Turn a Touch Into a Relationship?Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that ...
  Customer Relationships, Email Marketing, Marketing Tips, Personalization, Writing
• Ten Ways to Drive Consumer Action With Online VideoBud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated ...
  Advertising, Copywriting, Direct Marketing, Marketing Tips, Videos, Writing
• Look at Business Presentations as a Process, Not an EventJoseph Sommerville, PhD
  If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages ...
  Customer Engagement, Marketing Tips, Public Speaking, Writing
• Bearing Bad News: Six Ways to Reduce the Sting When Your Message StinksJonathan Kranz
  I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces ...
  Customer Relationships, Marketing Tips, Writing