Content Marketing

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• Four Ideas for Finding More Time to Create Content
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Content Marketing GTTP is the last you'll be receiving. We ...
  Career Management, Content, Content Marketing, Marketing Tips
• Seven Steps for Creating a Great Infographic
  Do you wonder what an infographic is, exactly? Or how to create one? The Infographiclabs team gets these questions all the time. And they decided—very appropriately—to explain the infographic basics ...
  Content, Content Marketing, Creativity, Research, Web Content, Writing
• How to Channel Your Inner Journalist to Create Content
  Fictional photojournalist Peter Parker may have possessed superhero traits as Spider-Man, but he always relied on tried and true journalistic skills to craft a good story and create content. Like Parker, ...
  Content, Content Marketing, Web Content, Web Copy, Writing
• How to Get the Popular Kids to Share Your Content
  You have a fiercely loyal audience that loves your content. Folks share it with their networks, provide feedback, and help generate leads. Problem is... your mighty audience is mighty small. What ...
  Blogging, Content, Content Marketing, Customer Relationships, Inbound Marketing, Public Relations
• Five Social Lessons for Small Business From Big Business
  Social may democratize the marketing landscape, but big businesses still have the upper hand in terms of best-practices, simply because they have more resources to devote to new media. What's ...
  Content Marketing, Customer-Centric, Mobile Marketing, Social Media
• Five Storytelling Tips to Capture (and Keep) Your Audience
  Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
  Content, Content Marketing, Customer Engagement
• Six Story Elements to Help You Make Your Case
  To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
  Content, Content Marketing, Value Propositions, Writing
• What Skydiving Can Teach You About Content Marketing
  How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
  Content, Content Marketing, Customer Relationships
• How to Keep Your Content Marketing Shelves Stocked
  Just like a shop owner who tracks his sales and restocks the shelves accordingly, content marketers need to be on top of their content. Otherwise, they end up with empty ...
  Content, Content Marketing, E-Commerce, Writing
• How to Pin With Purpose on Pinterest
  Visual content is crazy-hot these days, and the hottest place for sharing it is Pinterest. Traffic to the virtual pinboard site has shot up exponentially in the past year. But ...
  Content, Content Marketing, Landing Pages, Pinterest, Social Media
• Three Ways to Keep Your Search Rankings Healthy
  As Google continues to personalize search results, the data you see in ranking reports might not mean what you think. Why? They only tell you what rankings would look like ...
  Advertising, Content Marketing, Search Engines, SEO
• How to Boost Your Blog's Readership
  Are your blog analytics looking a little anemic? To put some zing in your listless blog and boost readership, consider these five ideas, inspired by Joe Chernov's Eloqua blog post, ...
  Blogging, Blogging Strategy, Content, Content Marketing
• Marketing Videos: Tips to Grab and Hold Viewer Attention
  Simple truth: You might create the best marketing videos around, but if you can't convince users to stop and click, your work is all for naught. And although Web videos have ...
  Content, Content Marketing, Videos
• Content Marketing's Three E's
  Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog ...
  Content, Content Marketing, Customer Behavior
• Four Practical Steps to a Website Redesign
  Take a good, hard look at your website. Could it do with a spring makeover? "Radical redesigns are a great way to transform your site into a beautiful new butterfly," says ...
  Content Marketing, Metrics, Website Design, Websites
• Why You Might Need a Brand Journalist to Tell Your Story
  Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
  Brand Positioning, Content, Content Marketing, Writing
• Newbie Blogger Blunders to Avoid
  You're a new blogger, bursting with energy and excitement. You're sure your new blog will inspire myriad comments and countless social shares. But even though you've published a few posts, ...
  Blogging, Blogging Strategy, Content, Content Marketing, Writing
• Two Arguments Against B2B Videos, and Six Tips for Making a Great One
  We all know it: There's nothing like a viral video to boost awareness and response. Why, then, are many B2B companies still hesitant to incorporate video into their marketing efforts? ...
  B2B Marketing, Content, Content Marketing, Videos
• What Content Marketers Can Learn From Legendary Rock Bands
  What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships
• How to Curate Content That Your Audience Will Love
  Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
  Blogging Strategy, Content, Content Marketing, Lead Generation, Web Content