Business Intelligence

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• Four Ways to Use SIC and NAICS Codes to Boost Marketing EffectivenessMimi Miles
  The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers ...
  B2B Marketing, Business Intelligence, Market Research, Marketing Planning, Personas, Research
• Competitive Marketing Intelligence? Yep, There's a Chatbot for That!James A. Gardner
  Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct ...
  Business Intelligence, Market Research, Marketing Strategy, Research, Technology
• Customer Experience Analysis: How to Retain Your Customers [Infographic]Verónica Jarski
  Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
  Business Intelligence, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Analytics, Marketing Strategy
• Disruptive Marketing Lessons From the Trojan HorseBarry Strauss
  The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...
  Business Intelligence, Career Management, Chief Marketing Officer, Customer Insight, Marketing Strategy, Research
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• Account-Based Marketing Takes on Inbound: Which Will Win?Louis Gudema
  Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative.
  Account-Based Marketing, B2B Marketing, Business Intelligence, Customer Acquisition, Customer Engagement, Data, Lead Generation, Lead Nurturing, Marketing Analytics, ROI, Sales
• How to Mine Social Media for Authentic Market IntelligenceMarcel Florez
  Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.
  Business Intelligence, Customer Insight, Customer Relationships, Customer Service, Data, Market Research, Product Management, Social Listening, Social Media
• The Most Common Insights That B2B Marketers Use and Their DrawbacksTim Riesterer
  The best insights expose inconsistencies, uncertainties, or knowledge gaps in your customers' thinking. Here are the four most popular types of insight B2B marketers use.
  B2B Marketing, Business Intelligence, Marketing Strategy, Sales
• The Key to Successful Positioning: '3Cs' ResearchLawson Abinanti
  Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you ...
  B2B Marketing, Brand Positioning, Business Intelligence, Channel Marketing, Customer-Centric, Customer Communications, High-Tech Marketing, Marketing Strategy, Positioning, Technology, Value Propositions
• How to Spy on Your CompetitionTim Matthews
  Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best ...
  Business Intelligence, Customer Insight, Market Research, Marketing Strategy, Research
• Intelligence by Variety: Where to Find and Access Big Data [Infographic]Verónica Jarski
  Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in ...
  Big Data, Business Intelligence, Customer Behavior, Customer Insight, Data
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• Five Big Data Principles to Guide Your Marketing StrategiesTim Girgenti
  Want to start using Big Data to drive your marketing and sales performances? First, you need to understand these five principles regarding Big Data.
  Big Data, Business Intelligence, Customer Insight, Data, Marketing Strategy, Segmentation
• Bridging Marketing and Finance: Don't Get Lost in TranslationLaura Patterson
  Whether your goal is to obtain a seat at the table or to prove the value of Marketing—or more easily obtain approval for your budget—you need a viable relationship with ...
  Business Intelligence, Career Management, Chief Marketing Officer, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Finance, Management, Measurement
• Crack the Customer Code With Real-Time Segmentation and Predictive AnalyticsPelin Thorogood
  Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...
  B2C, Business Intelligence, Customer Insight, Data, Digital Theory, E-Commerce, Forecasts, Measurement, Retail Marketing, Web Analytics
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages, Lead Generation, Measurement, Metrics, Retail Marketing, Social Media, Websites
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising, Social Media, Websites
• B2B Event-Driven Marketing: Triggers Your Analytics Shouldn't MissVince Stuntebeck, Trevor Jones
  The retail industry has recognized that critical events in customers' lives can shift loyalties, or serve as opportunities to retain or upsell via event-driven marketing. That approach can also work ...
  B2B Marketing, Business Intelligence, CRM, Customer Acquisition, Customer Behavior, Customer Insight, Customer Relationships, Customer Retention, Marketing Strategy, Measurement, Product Marketing, Research, Sales, Testing
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement, Research Summaries, Retail Marketing, Technology
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking