Conferences

Topics » Articles » Conferences

• When Your Conference Ends, Let the Content Repurposing BeginMark Gross
  Don't let the content from conferences die once the conference is over. Instead, repurpose it. Here's a look at the benefits of reimagining that content.
  Conferences, Content, Content Marketing, Content Strategy
• How to Create the Right Presentation for Your BusinessShai Schwartz
  We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't ...
  Conferences, Content, Presentations, Sales, Tradeshows/Events
• #SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's RoundupChristian Neri
  This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic ...
  Advertising, Conferences, Content, Customer Engagement, Customer Relationships, Customer Service, Digital Marketing, Digital Theory, Facebook, Google, Lead Generation, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Five Tips for Creating and Using a Great Event HashtagSarah Lang
  When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that ...
  Conferences, Content, Social Media, Tradeshows/Events, Word-of-Mouth
• Six Tips for Planning a Successful Tradeshow ExhibitionTimothy Carter
  You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
  Conferences, Lead Generation, Lead Nurturing, Sales, Social Media, Tradeshows/Events
• Six Drivers of ROI in Event MarketingDaniel Maurer
  Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and ...
  Conferences, Lead Generation, Metrics, ROI, Sales, Tradeshows/Events
• How to Track Your Tradeshow ROIPeter Symonds
  From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you ...
  Conferences, CRM, Customer Acquisition, Measurement, Metrics, ROI, Sales, Tradeshows/Events
• How to Choose the Right Tradeshow Booth Location: 10 Things You Need to ConsiderRob Murphy
  Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both.
  Conferences, Customer Acquisition, Lead Generation, Management, Sales, Tradeshows/Events
• Public Relations: Four 'Wow' Ways to Use It for SalesLisa Calhoun
  A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those ...
  Conferences, Lead Generation, Public Relations, Sales, Social Media, Testimonials
• How to Create an Event That Drives ROICassie Brown
  Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ...
  Conferences, Networking, Presentations, Sales
• The Best Social Networks for Engaging Event AttendeesAyaz Nanji
  Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report.
  Conferences, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Tradeshows/Events, Twitter
• The State of B2B Event MarketingAyaz Nanji
  Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
  B2B Marketing, Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• Four Metrics to Track During Your Next Virtual EventEric Vidal
  Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after ...
  Conferences, Content, Content Marketing, Customer Behavior, Customer Experience, Engagement, Inbound Marketing, Lead Generation, Measurement, Metrics, Web Analytics, Webinars
• How to Personalize Event Experiences by Using DataMatthew Wainwright
  Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
  Conferences, Customer Experience, Customer Insight, Customer Relationships, Data, Personalization, Sales, Tradeshows/Events
• How to Budget for Tradeshows and EventsPeter Symonds
  This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
  Conferences, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four Surefire Ways to Fail at Tradeshow MarketingSteve Peterson
  To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
  Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• Five Video Conference Horror Stories and How to Avoid Them YourselfEric Vidal
  A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and ...
  Career Management, Collaboration, Conferences, Sales, Technology, Virtual Events
• A Brief Guide to Exhibiting at TradeshowsKelly Edwards
  Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays ...
  Conferences, Customer Acquisition, Lead Generation, Print Collateral, Sales, Tradeshows/Events
• Three Ways to Use Feedback Surveys to Maximize Business EffectivenessSabina Stoiciu
  See how you can use a feedback survey to maximize effectiveness in relation to employees, customers, and events. Also, read two brief case studies of businesses that simplified their work ...
  Conferences, Customer Insight, Customer Satisfaction, Feedback, Market Research, Research, Surveys