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• Four Key Metrics for Evaluating Event Marketing PerformanceDax Callner
  ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to ...
  Conferences, Measurement, Metrics, ROI, Tradeshows/Events
• The Right Content at Your Events Makes All the Difference [Infographic]Laura Forer
  An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing ...
  Conferences, Content, Content Strategy, Customer Relationships, Marketing Strategy, Sales, Tradeshows/Events
• How Tech Will Transform Event Management [Infographic]Laura Forer
  How will technology transform your next event? Whether you use apps or drones, events are changing, and technologies are helping planners become more efficient and attendees become more engaged.
  Conferences, Marketing Conferences, Marketing Strategy, Technology, Tradeshows/Events
• #SocialSkim: Facebook's Yelp-Killer Events App; Snapchat's Coming Algorithm: 10 Stories This WeekChristian Neri
  Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the ...
  Advertising, Career Management, Conferences, Content, E-Commerce, Facebook, Instagram, Lead Generation, LinkedIn, Local Marketing, Mobile Marketing, Pinterest, Snapchat, Social Media, SocialSkim, Tradeshows/Events, Twitter
• Event Marketing Effectiveness: Three Key Factors to Consider Before Investing in an EventPrerna Katyal
  This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
  Brand Awareness, Branding, Conferences, Content, Lead Generation, Networking, Sales, Thought Leadership, Tradeshows/Events
• How to Pick the Right Location for Your Exhibit Booth: The Selection Process SimplifiedMark Kao
  The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, ...
  Conferences, Lead Generation, Marketing Budgets, Marketing Planning, Sales, Tradeshows/Events
• Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
  Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
  B2B Marketing, Conferences, Customer Relationships, Lead Generation, Lead Nurturing, Marketing Strategy, Millennials
• What Marketers Want From Conferences [Infographic]Ayaz Nanji
  Most marketers want conferences to be affordable, to mix education and networking, and to be three or fewer days long, according to recent research from Digital Third Coast.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• Event Marketing Trends: Top Promotional Tactics, Tech, and MetricsAyaz Nanji
  Marketers say social media, email, and word-of-mouth are the most effective tactics for promoting in-person events, according to recent research from Certain.
  Conferences, Marketing Strategy, Research Summaries, Survey Data
• Got a Pen? How to Grow and Differentiate Your Brand With Promotional Products [Infographic]Laura Forer
  Who doesn't love swag? Promotional products can be an effective way to make your brand name memorable to consumers. Check out this infographic for tips on which products to choose ...
  Advertising, B2B Marketing, B2C, Brand Awareness, Conferences, Customer Behavior, Marketing Tips
• How to Use Events to Create Cross-Channel Marketing Success [Infographic]Laura Forer
  How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your ...
  B2B Marketing, Brand Awareness, Branding, Conferences, Demographics, Digital Marketing, Sales, Tradeshows/Events
• Five Ways to Drive Engagement and Sales With Tradeshow MarketingKatie Price
  Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
  B2B Marketing, Conferences, Content, Customer Relationships, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• 20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]Laura Forer
  A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.
  B2B Marketing, Conferences, Customer Relationships, Email, Sales
• Eight Design Tips for Your Next Tradeshow DisplayMike Weimar
  We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, ...
  B2B Marketing, Branding, Conferences, Customer Acquisition, Lead Generation, Sales, Tradeshows/Events
• Seven Ways to Stand Out in, and Benefit From, the Experience EconomyKrystal Putman-Garcia
  The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process ...
  Brand Loyalty, Branding, Conferences, Customer Experience, Customer Loyalty, Customer Relationships, Experiential Marketing, Influencer Marketing, Marketing Strategy, Social Media, Tradeshows/Events
• #SocialSkim: Facebook Grapples With Snapchat, Conferences You Shouldn't Miss: 12 Stories This WeekChristian Neri
  Facebook takes on fake news and Snapchat; Google makes itself searchable via emojis... on Twitter; regulators OK Microsoft's LinkedIn acquisition; Twitter Moments now on mobile; conferences you shouldn't miss in ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Snapchat, Social Media, SocialSkim, Twitter
• Four Ways to Select the Right Conference for You to AttendAlan George
  Never sit through another irrelevant keynote again... Learn how to spot the next big-name speakers—and gain truly useful information—instead of paying too much for the same-old faces.
  Career Management, Conferences, Content, Tradeshows/Events
• 10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney Danyel
  People often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
  Advertising, B2B Marketing, B2C, Conferences, Content, E-Commerce, Facebook, Lead Generation, Marketing Conferences, Mobile Marketing, Sales, Social Media, Tradeshows/Events, Virtual Events
• #SocialSkim: Facebook Launches 'Workplace' Social Network; Snapchat Preps for IPO: 10 Stories This WeekChristian Neri
  Facebook launches both a new social network and a standalone event app; Snapchat introduces post-roll ads, plans IPO; American Express gets social for Small Business Saturday; tips for building qualified ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Lead Generation, LinkedIn, Marketing Strategy, Mobile Marketing, Snapchat, Social Analytics, Social Media, Social Networking, SocialSkim, Twitter
• How to Build Your B2B Marketing Empire From the Ground UpRob Zaleski
  What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common? And what does that have to do with B2B marketing?
  B2B Marketing, B2B Marketing Forum, Conferences, Marketing Inspiration, Marketing Strategy, Thought Leadership, Tradeshows/Events