Conferences

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• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine
• The B2B Marketer's Guide to SXSW 2014 [Infographic]Verónica Jarski
  Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
  B2B Marketing, Brand Management, Career Management, Conferences, Data, Marketing Strategy, Social Media, Social Networking, Thought Leadership, Tradeshows/Events
• Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award WinnerKristin Veach
  The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's ...
  Conferences, Customer Experience, Lead Generation, Marketing Strategy, Metrics, Sales, Social Media
• A Guide to Using Social Media at TradeshowsDavid Llewellyn
  Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
  Conferences, Content, Mobile Marketing, Social Media, Tradeshows/Events, Twitter, Videos, Writing
• Five Big Trends for Corporate EventsBetsy Zikakis
  Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management ...
  B2B Marketing, Conferences, Demand Generation, Digital Theory, Marketing Conferences, Personalization, Sales, Technology
• How to Develop a Winning Tradeshow BoothMark Saghy
  Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for ...
  Conferences, Customer Experience, Lead Generation, Sales, Tradeshows/Events
• Improve Online Events by Tracking Attendee BehaviorEric Vidal
  If you ask people about their preferences, their answers aren't always accurate. But by tracking and analyzing behavioral data gathered during webcasts you'll be able to "hear" what your customers ...
  Conferences, Customer Behavior, Presentations, Web Analytics
• Five Tips to Shake Up Your Next Event and Revitalize Your BrandCassie Brown
  Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to ...
  B2B Marketing, Branding, Conferences, Customer Experience, Customer Relationships, Marketing Strategy, Tradeshows/Events
• Three Gaffes to Avoid in Marketing Content and Public SpeakingErnest Nicastro
  The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them ...
  Career Management, Conferences, Content, Content Marketing, Corporate Communications, Writing
• Five Ways to Boost Attendee Engagement at EventsPatrick Cava
  Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't ...
  Community, Conferences, Customer Engagement, Customer Relationships, Mobile Marketing, Personalization, Social Media
• #SocialSkim: Social Media This Week, Including Conan, Instagram vs. Vine, More!Angela Natividad
  We're loving the summer sunshine but tweeting away anyway... socnets just don’t go on vacation. Find out what differentiates Instagram Video from Vine, why social is key to being ...
  Conferences, Digital Marketing, Digital Theory, Instagram, Marketing Strategy, Search Engine Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine, YouTube
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• 2012's Top Lessons for B2B MarketersJesse Noyes
  I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Digital Marketing, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Lead Quality, Lead Scoring, Marketing Automation
• Six Ways to Use Online Video for B2B Event Marketing (a Case Study)David Rose
  Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Customer Engagement, Email, Integrated Marketing, Lead Generation, Mobile Marketing, Sales, Tradeshows/Events, Videos
• Getting Your Best ROI as a Tradeshow Attendee
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing GTTP is the last you'll be receiving. We ...
  Conferences, Customer Relationships, Lead Generation, Tradeshows/Events
• For Effective Company Web Events and Presentations, Learn From the PoliticiansEric Vidal
  Whether you like politicians or not, you've got to hand it to them: On either side of the aisle, they know how to connect with others and win hearts and ...
  Career Management, Community Management, Conferences, Corporate Communications, Management, Tradeshows/Events, Webinars
• Social Media Weapons for Your Event-Planning Arsenal
  Anyone who thinks it's easy to plan, promote, and execute a successful event has never planned, promoted, or executed a successful event. In any case, social media tools can make events easier.  "Whether you ...
  Conferences, Social Media, Social Networking, Strategy, Tradeshows/Events
• Zen and the Art of Conference PresentingLara Haehle
  At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less ...
  Conferences, Content, Inbound Marketing, Tradeshows/Events
• Nine Ways You Can Use Virtual Events to Train, Communicate, and SellTricia Heinrich
  Webinars can be great lead-generation tools. But virtual communications can also help you build communities, communicate with customers, train sales teams and partners, measure the success of campaigns, and launch ...
  B2B Marketing, Community, Conferences, Customer Relationships, Inbound Marketing, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events, Webinars
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events