Customer Engagement

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• Integrating Game Mechanics at Your Website to Boost Engagement
  What makes Foursquare so addictive? Game mechanics—those charming sets of rules built into games to make them fun to play. Implemented strategically at a website, game mechanics can help you engage both ...
  Customer Engagement, Social Media, User-Generated Content, Websites
• Stop Making Presentations! How PowerPoint Ruined the US EconomyDan Sapp
  Right now, in countless corporate conference rooms, otherwise productive professionals are quietly snoring during yet another PowerPoint presentation. Such presentations are costly, ineffective, and distracting.
  Customer Engagement, Marketing Smarter, PowerPoint, Public Speaking
• Ads More Effective on Tablets Than on E-readers
  Ads viewed on tablet devices are more likely than ads on e-readers to attract the attention of consumers and engage them in key buying-related activities, according to a new study ...
  Advertising, Consumer Electronics, Customer Engagement, Research Summaries
• Case Study: How One Company More Than Doubled Customer ReferralsKimberly Smith
  Many companies have referral programs, but how many can say theirs converts at about three times the rate of other online campaigns and brings in over 500 product sales each ...
  Case Studies, Customer Engagement, Referrals, Word-of-Mouth
• A Lesson From Sales Pros: How One-to-One Marketing Can Pay Off Big Time When Your Budget is ZeroElaine Fogel
  One-to-one marketing is time-consuming, but as any sales professional can tell you, the personal touch—communicating directly with the decision maker—can be very effective.
  Customer Engagement, Marketing Strategy, Sales, Word-of-Mouth
• Politics and Social Media: Capitol Hill Connects With Constituents
  Most Members of Congress have integrated social media into their communications strategies—using social tools to gauge public opinion, communicate with constituents, and reach new people, according to a survey from ...
  Customer Engagement, Research Summaries, Social Media
• How and Why Email Marketers Should Integrate SocialBob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
  Community, Content, Customer Engagement, Email Marketing, Social Media
• Embrace Irrationality: A Human- vs. Customer-Centric Approach to MarketingJeremi Karnell
  Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to ...
  Branding, Customer-Centric, Customer Engagement, Marketing Smarter, Marketing Tips
• How to Keep Your Subscribers Engaged: A Checklist
  Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  Creativity, Customer Engagement, Email Marketing, Marketing Tips
• Four Simple Ways to Increase Website Conversion RatesJason Hennessey
  Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and ...
  Content, Customer Acquisition, Customer Engagement, Marketing Tips, Website Design, Websites
• Social Media: It's All About Results... and How to Measure ThemWayne Morris
  Self-service business intelligence (BI) and social marketing are a match made in heaven. BI tools may be exactly what marketers need to demonstrate the value of social media. Consider these ...
  Customer Engagement, Marketing Tips, Measurement, Metrics, Social Media
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five StepsJoshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
• Tactics for Engaging Email Subscribers: Five Companies Getting It RightKara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. ...
  Creativity, Customer Engagement, Email Marketing, Web Analytics
• Three Ways to Spill Your Company's Secrets—and Win
  In a post at the Influential Marketing Blog, Rohit Bhargava challenges the assumption that corporate secrets give you a competitive advantage. "The … problem with this line of thinking is ...
  Customer Engagement, Marketing Smarter, Marketing Tips
• Daily Deals Attract New Customers, Re-engage the Inactive
  Daily-deal offers may be an effective way to attract new customers and re-engage inactive ones, according to a new study by Foresee Results: Among surveyed consumers who had redeemed a ...
  Customer Acquisition, Customer Engagement, Research Summaries
• Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)Laura Patterson
  Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
  Community, Customer-Centric, Customer Engagement, Marketing Tips
• Put Content in Unexpected Places: QR Shopping, Social Vending
  Home Depot recently partnered with Scanbuy to bring QR codes to its products. If you read us regularly, you know how QR codes can help a business and how users ...
  Content, Creativity, Customer Engagement, Smartphones, Social Media
• Adapt or Perish: The New Dynamics of Digital MarketingJoel Book
  Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive ...
  Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Digital Marketing, Management, Measurement
• Work With Passion: Lessons From a Successful Hollywood ScreenwriterPen Densham
  There is magic in passion. If you believe in your work, you will take more risks, bounce back from more humiliating rejections, and fight longer and harder for your projects. ...
  Customer Engagement, Marketing Smarter, Writing
• Social Media Popular as TV, Movies Lose Appeal
  In a rapidly changing media landscape, social media has retained its value to consumers as a source of entertainment, whereas television and movies have lost significant share, according to a ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media