Customer Engagement

Topics » Articles » Customer Engagement

• Six Ways to Make Your Video Strategy More SocialJeff Fissel
  Online video can engage an audience, help viewers retain information, and—for businesses—assist customers in remembering a brand. But how can you go one step further... and make your videos social?
  Content, Content Marketing, Customer Engagement, Interactive Marketing, Marketing Strategy, Social Media, Videos, Web Content
• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• Get the Biggest Bang for Your Blog
  Blogging seems like a no-brainer. But it's grueling work that may not immediately yield the results you want. That's part of the reason why longtime blogger Mike Figliuolo has shared ...
  Blogging Strategy, Content, Customer Engagement, Social Media
• Five Tips for Engaging Customers With Video Ads This Holiday Season (and Most Any Other Time)Kelly Ford
  You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those ...
  Advertising, Customer Engagement, E-Commerce, Promotions, Sales and Advertising, Videos
• Five Questions Marketers Need to Ask Prospective Clients
  "The key to being a good consultant of any kind is to ask the right questions," Michael Teitelbaum notes in a recent post at Marketing Trenches. "I've seen that the ...
  Customer Acquisition, Customer-Centric, Customer Engagement, Customer Relationships, Research
• Is Bad Service Good Business?
  Every small business makes compromises on a daily basis. Adding something here means subtracting something there. But does it ever make sense to cut back on the customer experience? Can ...
  Customer Engagement, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service
• Captivating Digital Moms: Four Apps They Love
  Moms are among the most connected demographics in social: more than 54% own smartphones, 75% use Facebook; and 5 million visit Pinterest daily. Their purchasing decisions affect entire households and ...
  Customer Engagement, Digital Marketing, Mobile Marketing, Social Media
• BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College CrowdJohn Mousseau
  The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Millennials, Segmentation, Word-of-Mouth
• Why Social Media Marketing May Be Hurting, Rather Than Helping, Your BusinessMatthew Ellis
  Because nearly every person has at least one social media account, businesses have embraced social media to connect with people and drive promotions. A poorly managed social media campaign, however, ...
  Customer Engagement, Marketing Strategy, Marketing Tips, Online Marketing, Social Media, Social Networking
• Making a Plan for Your Online Community
  Looking to build an online community? Don't start blind! According to Bill Faeth at the Inbound Marketing Blog, most online-community development plans are "impractical" or "irrelevant."  To help companies get a better social start, ...
  Customer Engagement, Social Media, Social Networking, User-Generated Content
• How to Use Gamification to Reward Customers and Engage ProspectsDarren Steele
  Adding game mechanics to your marketing arsenal will accomplish more than adding a bit of fun: It adds incremental value. Here are three ways to make your existing customers more ...
  Customer Behavior, Customer Engagement, Customer Loyalty, Gamification, Promotions
• The Argument Against 'Do Not Reply'
  "You walk into your local Sprint store to pay your monthly invoice," writes DJ Waldow at Waldow Social. "You [go] to the counter and hand the Sprint employee a check ...
  Customer Engagement, Customer Relationships, Email Marketing
• Five Storytelling Tips to Capture (and Keep) Your Audience
  Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
  Content, Content Marketing, Customer Engagement
• How Social Media Is Changing the English Language (and Why It Matters to Marketers)Alex Brown
  How social media is transforming the English language offers lessons for businesses and marketers. With the right strategy, marketers can use those insights to achieve social media wins for their ...
  Customer Engagement, Marketing Strategy, Social Media, Social Networking, User-Generated Content
• How to Market to Gen-Y
  "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how ...
  Customer Engagement, Marketing Strategy, Millennials, Segmentation, Word-of-Mouth
• Pinterest's Impact on Users and on Your Brand
  We've mentioned Pinterest numerous times—enough to show we're Pin-crazy. But we're not the only ones! To back us up on our Pin interest, Compete has published charts about Pinterest's growth and ...
  Customer Engagement, Pinterest, Social Media, Websites
• Why and How to Encourage Online ReviewsTara Hornor
  One of the first things consumers look for when making a purchase is a review of the product or service they're interested in. They look to their peers for input ...
  Customer Behavior, Customer Engagement, Customer Service, Testimonials, User-Generated Content
• Five Ways to Engage Twitter Followers: Lessons From Virgin, VW, and More [Slide Show]Christian Gulliksen
  Take a look at your Twitter profile. Do you see unimaginative variations on the same basic tweet? Have you noticed a corresponding lack of follower engagement? If so, it's time ...
  Customer Engagement, Public Relations, Social Media, Twitter
• Five Ways to Drive Foot Traffic and Build Relationships With Social MediaSummer Boone
  Although you can use online media to develop relationships, real-world connections are what solidifiy them. Here are five ways social media can support your efforts to increase foot traffic, brand ...
  Community, Customer Engagement, Customer Relationships, Integrated Marketing, Social Media
• Brands Derive Tactical and Strategic Gains From Integrated Marketing
  Marketers who have adopted multichannel marketing practices are reporting solid business benefits across key metrics, including shorter sales cycles and higher ROI from marketing investments, according to a report conducted ...
  Customer Engagement, Customer Satisfaction, Integrated Marketing, Research Summaries, Sales, Technology, Websites