Customer Engagement

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• B2B Social Media: How Cisco Gets It Right Worldwide
  "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...
  B2B Marketing, Customer Engagement, Sales, Social Media
• Ten Steps You Can Take to Create Compelling TestimonialsBarbara Bix
  Most prospects are not experts in purchasing the types of products and services you offer. So what do they do? They turn to testimonials because testimonials are readily available and ...
  Creativity, Customer Engagement, Marketing Smarter, Testimonials, Web Content
• Four Things You Must Know About Your Prospects
  In a post at his eponymous blog, Tom Trush tells the story of a client who asked for help after a direct-mail lead-generation campaign failed to yield a single response. ...
  Customer Engagement, Direct Marketing, Lead Generation, Marketing Tips
• If Webinars Are So Awesome, Why Do So Many Tragically Underperform?Ann Handley
  Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three ...
  Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber MondayJoe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also ...
  Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Why Amazon Doesn't Understand Social CommerceLeigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear ...
  Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word-of-Mouth
• Six Steps to Improve Customer RetentionChintan Bharwada
  Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Tips
• Social Media Payoff for Brands, but 'Friends' Finicky
  Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, ...
  Customer Engagement, Customer Experience, Research Summaries
• Digital Ads as Engaging as Content (Sometimes)
  Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally ...
  Advertising, Customer Engagement, Research Summaries, Websites
• Why You Need a Gmail Priority Strategy
  "As a marketer, and one who works for a digital marketing agency that manages a lot of CRM programs for a lot of clients that includes a lot of email, ...
  Customer Engagement, Email Marketing, Google
• Low-Cost Ways to Boost App Sales
  We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  Customer Engagement, Promotions, Social Media
• Welcome Emails Drive Up Revenue, Transactions
  Email campaigns that welcome new subscribers generate higher transaction rates and more revenue per email than bulk mailings, as they educate subscribers and set expectations for future communications via email, ...
  Customer Behavior, Customer Engagement, Email Campaigns, Research Summaries
• The ROI of Real-Time Marketing and PRDavid Meerman Scott
  In a world where speed and agility are essential to success, most organizations still operate slowly and deliberately. But the MBA-style approach of working off spreadsheets that predict what to ...
  Customer Engagement, Marketing Plans, Marketing Strategy, Public Relations, ROI
• Support Is the New Marketing: Why Web Marketing Is So Different From Offline MarketingGerry McGovern
  On the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, ...
  Customer Engagement, Keywords, Marketing Smarter, Marketing Tips, Online Marketing, Websites
• Caution: Aggressive Survey Reminders Can Backfire
  When comedian Michael Ian Black ignored a guest satisfaction survey from his stay at a Doubletree hotel, he didn't expect a nagging reminder. "We noticed that you did not have ...
  Customer Engagement, Email Campaigns, Email Marketing
• How Tippex Scored a YouTube Hit
  In August, correction-tape brand Tippex launched an attention-grabbing YouTube campaign. Colorfully labeled "NSFW. A hunter shoots a bear!," it shows footage of a reluctant hunter faced with shooting a bear ...
  Customer Engagement, Social Media, YouTube
• 14 Ways to Improve Conversion Rates of Online FormsJo Roberts, Anne Yastremski
  Online Web forms that capture customer data in exchange for content—or another kind of information or service—are often the first point of contact customers have with your business. So, why ...
  Copywriting, Customer Engagement, Lead Nurturing, Marketing Tips, Measurement, Website Design, Writing
• Social Media Brand Passion Index: Butterfinger Rules for Trick-or-Treaters
  When trick-or-treaters head out for their favorite candy on Halloween night, they'll be most delighted by the sight of a Nestlé's Butterfinger: Consumers are more passionate about that brand than ...
  Brand Loyalty, Customer Engagement, Research Summaries
• The '8Ps' of Buying TriggersAdrian Ott
  Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, ...
  Customer Engagement, Customer Experience, Marketing Smarter, Marketing Tips, Social Networking
• How to Use Twitter to Boost Buzz, Sales and Engagement
  In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
  Customer Engagement, Social Media, Twitter