Customer Engagement

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• Brands Missing Out on Mobile Ad Opportunities
  Smartphone users who are familiar with mobile ads appear to be comfortable making a purchase or recommendation as a result of an ad, but many others still haven't viewed a ...
  Ad Copy, Advertising, Content, Customer Engagement, Mobile Marketing, Research Summaries, Word-of-Mouth
• Three Ways to Simplify the User's Buying Process
  According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
  Customer Engagement, Customer Experience, Web Content, Website Design
• Five Principles for Multiscreen Storytelling [Slide Show]Christian Gulliksen
  Customers learn about brands through an array of devices and media—often simultaneously.That's why your brand needs a strong multiscreen storytelling strategy. Social@Ogilvy offers five principles for getting it right.
  Branding, Content, Content Marketing, Customer Engagement, Marketing Strategy, Mobile Marketing, Smartphones, Strategy
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Use Empathetic Marketing to Win Customers
  We're living in an age of post-Recessionary caution. "[T]oday, most consumers have to be careful with their spending and only a strongly demonstrated understanding of their feelings and life/business circumstances ...
  Customer-Centric, Customer Engagement, Customer Experience, Customer Loyalty, Customer Relationships, Customer Satisfaction
• Pinterest Lessons for Better Web Design
  We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  Customer Engagement, Pinterest, Social Media, Web Content, Website Design
• Seven Rules to Cultivate Deep Mobile RelationshipsBrent Hieggelke
  For marketers, mobile apps present an unprecedented opportunity to always be a mere arm's length away from customers. And we can know more about them than ever before. But how ...
  Customer Engagement, Customer Relationships, Direct Marketing, Location-Based Marketing, Mobile Marketing, Personalization, Smartphones, SMS
• Nine Ways to Draw Event Visitors to Your Booth and Wow ThemMatt Snodgrass
  Here are nine ways to draw tradeshow attendees to your booth and engage with them. Some of these tips may seem like common sense, but you'd be amazed at how ...
  B2B Marketing, Conferences, Customer Engagement, Lead Generation, Marketing Conferences, Sales, Tradeshows/Events
• Twitter Driving Most Online Conversations About Fortune Global 100 Brands
  On average, the companies listed on the Fortune Global 100, an index of the largest corporations in the US, Europe, Asia-Pacific, and Latin America, generate a total of 10,400,132 online ...
  Blogging, Customer Engagement, Facebook, Google, Google+, Pinterest, Research Summaries, Social Media, Twitter, Word-of-Mouth, YouTube
• Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Jarski
  To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
  Content, Content Marketing, Creativity, Customer Engagement, E-Books, Humor, Public Relations, Word-of-Mouth
• Three Ways to Develop Customer Evangelists
  How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
  Customer Engagement, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships
• Five QR-Code Marketing Mistakes and How to Fix Them
  Marketers remain bullish on the potential of QR codes, but a Temkin Group study in April found that only 24% of US adults are actually using them. So notes Dan ...
  Customer Engagement, Digital Marketing, Promotions
• How to Segment for Maximum Relevance
  It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same ...
  Customer Engagement, Email Campaigns, Segmentation
• Use Your Spidey-Sense to Enhance Your Web PresenceDave Calibey, Sky Calibey
  When Peter Parker practices his heroics as Spider-Man, he captivates the citizenry and the press alike. By emulating his superpowers, you too can masterfully connect with customers and followers online.
  Customer Engagement, Online Marketing, Social Media, Websites
• Five Tips for Case-Study Videos That Get Results
  We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  Case Studies, Content, Customer Engagement, Social Media
• At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
  Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
  Customer Behavior, Customer Engagement, Demographics, International Marketing, Research Summaries, Social Media
• Make a Picture Worth a Thousand Conversions
  Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, ...
  Customer Engagement, Social Media, Websites
• Social Campaigns on Tuesdays Earn Highest Engagement
  There are good days to start a social marketing campaign, and there are better ones: Most Facebook campaigns are deployed on Fridays, but those deployed on Tuesdays generate the most ...
  Customer Engagement, Facebook, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• 10 Reasons Why You Need a Mobile Site [Infographic]Alex Matjanec
  With smartphone’s taking the majority share in mobile phone usage in America this year, it’s easy to see that the future of the Web is mobile. No one can afford ...
  Advertising, Customer Behavior, Customer Engagement, Market Research, Mobile Marketing, Smartphones, Technology, Website Design, Websites
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation