Customer Engagement

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• Ten Reasons You Shouldn't Ignore Social Media
  Plenty of businesses thought social media was a passing fad—something that would dazzle everyone for a brief time and disappear. But as the Facebooks and Twitters show staying power, Christine ...
  Consumer Electronics, Customer Engagement, Small Business, Social Media
• Need a Brilliant Brand Strategy? Go See a MovieDuke Greenhill
  Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends ...
  Branding, Content, Customer Engagement, Customer Loyalty, Marketing Smarter
• Case Study: How Olympus Spurred Product Awareness and Sales With Augmented RealityKimberly Smith
  Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let ...
  Augmented Reality, Brand Awareness, Case Studies, Customer Acquisition, Customer Engagement, Product Marketing, Social Media
• Mobile Marketing: No Longer a Tradeoff Between Reach and TargetingGib Bassett
  Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost ...
  Branding, Customer Engagement, Mobile Marketing, Personalization, ROI, SMS, Targeting
• Email Lessons From a Bridal Expo
  In a post at the Lunch Pail blog, bride-to-be Casey Barto recounts a visit to a bridal expo. "On the day of the show with pen in hand, I scribbled ...
  Customer Engagement, Email Marketing, Tradeshows/Events
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)Oli Gardner
  How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of ...
  Collaboration, Copywriting, Creativity, Customer Engagement, Lead Nurturing, Marketing Tips
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  Branding, Customer Engagement, Research Summaries, Social Media
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• Loyalty Programs Boost Email Success
  Email campaigns that target loyalty program members are more successful at engaging their audiences, generating higher open rates, transaction levels, and revenue per email, according to a report by Experian ...
  Customer Engagement, Email Campaigns, Research Summaries, Targeting
• Five B2B Trends in Content, Social Media in 2011Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some ...
  B2B Marketing, Content, Creativity, Customer Engagement, Digital Theory, Smartphones, Social Media, Videos
• How to Plan a Successful Website RedesignAndrew Follett
  Website redesigns have become an addiction. Every year or two, Marketing decides it's time to "freshen up the ol' site." But before you go out and rebuild the most important ...
  Collaboration, Customer Engagement, Customer Experience, Hiring Outside Resources, Measurement, Website Design
• How to Market the CloudJoshua Shane
  Cloud computing is a revolutionary operational model that's changing how IT is managed and delivered. Successfully marketing the cloud requires understanding it and effectively communicating its benefits to prospects.
  Customer Engagement, Marketing Challenges, Marketing Tips, New Media
• Five Ways to Gain Attention the 'Write' WaySameer Suryakant Kulkarni
  Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips.
  Creativity, Customer Engagement, Marketing Plans, Marketing Tips, Writing
• Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt LevelMitch Joel
  Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your ...
  Customer Engagement, Marketing Tips, Public Speaking
• Using Twitter for B2B Marketing: Five Key Action Tips
  At the Mi6 blog, Chris Herbert praises the weekly Twitter chat sessions hosted by Philadelphia's Jeremy Victor that Herbert and his B2B colleagues regularly attend. "These sessions are a tremendous ...
  B2B Marketing, Customer Engagement, Twitter
• How to Engage a Tradeshow Audience Year-RoundRob Murphy
  When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).
  Brand Awareness, Customer Engagement, Lead Generation, Lead Nurturing, Marketing Strategy, ROI, Tradeshows/Events
• 12 B2B Content-Marketing Practices to Ensure SuccessRoy Young
  Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research of B2B marketers. Our ...
  B2B Marketing, Collaboration, Content, Content Marketing, Customer Engagement, Marketing Tips, Measurement, Targeting
• Branding in the Digital Age: How to Stop Wasting Money
  Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
  Customer Behavior, Customer Engagement, Web Content
• Launch Your Own Social Media Contest: Here's Some Help
  If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  Customer Engagement, New Media, Social Media
• Entering Social Media the Right Way: Four Key Steps
  In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  Community, Customer Behavior, Customer Engagement, Social Media