Customer Engagement

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• Top US Brands Getting Strategic About Social Media
  Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to ...
  Brand Management, Customer Engagement, Research Summaries, Social Media
• Video Viewers Watching Longer via Tablets, Sharing More on Facebook
  Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers ...
  Consumer Electronics, Customer Behavior, Customer Engagement, Research Summaries, Videos
• 12 Marketing Predictions for 2012Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  Customer Engagement, Digital Theory, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Branded Magazine Apps Quick, Easy, and Engaging
  People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a ...
  B2B Marketing, Consumer Electronics, Customer Engagement, Research Summaries
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• Five Things B2B Website Content Needs to Do to Engage Visitors
  Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
  B2B Marketing, Customer Engagement, Website Design
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would IgnoreTom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  Chief Marketing Officer, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Social Media
• Brands to Focus on Localized Content Marketing
  Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates ...
  Content Marketing, Customer Engagement, Local Marketing, Research Summaries
• How to Improve Your Conversion Rate (A Case Study Approach)Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
  Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
• Four Reasons to Reconsider Automated Content Sharing
  We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of ...
  B2B Marketing, Content, Customer Engagement
• Social Media Engagement Drives Customer Loyalty, Higher Spending
  People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Research Summaries, Social Media
• Stop Pushing, Start Engaging: How Marketing Mimics DatingPaolina Milana
  Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with ...
  Advertising, Customer-Centric, Customer Engagement, Online Marketing
• When Your Customers Know More Than Your SalespeopleChristopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
  Customer Behavior, Customer Engagement, Customer Satisfaction, E-Commerce
• How to Keep the Subscribers You Already Have
  The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  Content, Customer Engagement, Customer Experience, Email Marketing
• How to Write Hot-Button Sales Copy in a RecessionBarry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human ...
  Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• The Six Cs of a Customer-Centric Marketing and Sales PipelineLaura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• Four Online Tips for Offline Companies
  We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  Customer Engagement, Marketing Tips, Website Design, Websites
• Can We Hug? Six Tips for Getting Customers to Show You LoveLoren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
  Customer Engagement, Customer Experience, Customer Relationships, Social Media
• Why Your Influencers Matter Now More Than EverGary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key ...
  Branding, Customer Engagement, Market Research, Social Media, Word-of-Mouth
• Five Tips for Writing Effective Sales LettersMatt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  Content, Customer Engagement, Sales, Writing