Customer Engagement

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• How to Influence the Influencers [Slide Show]Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  Brand Management, Community, Customer Engagement, Google, Google+, Social Media
• Case Study: Why Targeting by Level of Engagement WorksBecca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
  Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
  Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention, Digital Theory
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Eight Common Mistakes of Promotional MarketingSteve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  Customer Engagement, Marketing Tips, Measurement, Promotions
• How Not to Craft a Professional BioMike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in ...
  Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  Customer Engagement, Digital Theory, Marketing Plans, Mobile Marketing
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  Customer Engagement, Metrics, ROI, Social Media
• What to Do When E-Books and Round-Up Posts Just Won't Cut ItDanny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these ...
  Blogging, Content, Customer Engagement, Marketing Strategy
• Small Businesses Embracing Social Media With Integrated Approach
  Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according ...
  Customer Engagement, Research Summaries, Small Business, Social Media
• Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)Tim Riesterer
  How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and ...
  Brand Positioning, Creativity, Customer Engagement, Marketing Strategy
• Marketing Destination: Online Community... How to Survive and ThriveRonald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
  Community, Customer Engagement, Marketing Smarter, ROI, Social Media
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business