Customer Experience

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• The Business Impact of Good Creative [Infographic]Laura Forer
  Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact ...
  Content, Content Marketing, Creativity, Customer Experience, Marketing Challenges, Writing
• Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer ExperienceEmily Carrion
  Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help ...
  Customer Experience, E-Commerce, Marketing Strategy, Mobile Marketing, Multichannel Marketing, Retail Marketing
• The Value of a Happy Customer [Infographic]Ayaz Nanji
  Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.
  Customer Experience, Customer Relationships, Customer Satisfaction, Research Summaries, Survey Data
• Email Design Trends: Past, Present, and Future [Infographic]Laura Forer
  From rich text to animated graphics to interactive elements, emails have come a long way. What's next for this medium? Check out this infographic with email design predictions for the ...
  Content, Customer Experience, Email, Email Marketing, Interactive Marketing, Marketing Inspiration
• What the Rise of Virtual Reality Means for Marketing [Animated Infographic]Laura Forer
  Get those goggles ready, because virtual reality is transcending gaming and reaching into the marketing world. Check out this animated infographic to see how brands are using it—and how your ...
  Customer Experience, Marketing Strategy, Technology, Virtual Reality
• Seven SMS Best-Practices and Tips for MarketersJeff Swan
  As with any marketing tactic, there is a right way, a wrong way, and a really wrong way to use SMS, too, for marketing. These best-practices and tips from experts ...
  Customer Communications, Customer Experience, Marketing Strategy, Mobile Marketing, SMS
• How to Use Product Recommendations to Encourage Purchase Behavior [Infographic]Laura Forer
  Customers who purchase based on product recommendations result in a 20% higher average order value, according to data analyzed by Dynamic Yield. Check out the company's helpful infographic for best ...
  Customer Behavior, Customer Experience, Marketing Automation, Marketing Smarter, Marketing Strategy, Product Marketing, Websites
• The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization RecipeNick Chasinov
  We have entered a new age of search experience optimization—and marketers the world over are on the hunt for the best recipe for cooking up a profitable search experience.
  Content, Content Marketing, Customer Experience, Search Engine Marketing, SEO, Websites
• Seven Reasons Your Business Needs a Mobile-Friendly Website Right Now [Infographic]Laura Forer
  A mobile-friendly website is no longer a nice-to-have: A business must make browsing or buying as easy on mobile as it is on desktops for their customers.
  Customer Behavior, Customer Experience, E-Commerce, Mobile Marketing, Retail Marketing, SEO, Social Media, Websites
• Agile Selling for the Real World [Infographic]Laura Forer
  A buyer's journey is rarely a straight line, but agile selling can help your sales and marketing teams get buyers to the finish line faster. It's how you can make ...
  Customer-Centric, Customer Communications, Customer Experience, Marketing Smarter, Sales
• Eight SEO Trends to Expect in 2017 [Infographic]Laura Forer
  Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success.
  AI, Content, Customer Experience, Google, Personal Branding, Search Engine Marketing, Search Engines, SEO
• The Ultimate Restaurant Marketing Guide [Infographic]Laura Forer
  Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo.
  Customer Behavior, Customer-Centric, Customer Communications, Customer Experience, Customer Loyalty, Customer Relationships, Referrals, Web Copy, Websites, Word-of-Mouth
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements, Presentations, Writing
• How Eye Tracking Actually Works: A Closer Look [Infographic]Laura Forer
  Everything you wanted to know about how eye tracking works but didn't even know to ask.
  Branding, Customer Behavior, Customer Experience, Customer Insight, Digital Marketing, Eye Tracking, Logos, Marketing Smarter, Research, Technology, Website Design, Websites
• How Marketers Can Use Technology to Excel at Personalization [Infographic]Laura Forer
  New technologies, combined with Big Data, have made personalization more doable than ever—and customers now expect customized communication. If you're not personalizing, you're missing out.
  Big Data, Customer Experience, Customer Loyalty, Customer Relationships, Email, Email Marketing, Marketing Strategy, Personalization, Targeting, Technology
• Social Listening in 2017: The Next Frontier in Social MediaUlrik Bo Larsen
  Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social ...
  Content, Customer Engagement, Customer Experience, Customer Insight, Market Research, Social Analytics, Social Listening, Social Media, Videos
• Digital Marketing in 2017: Trends and Predictions [Infographic]Laura Forer
  From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top ...
  Big Data, Chief Marketing Officer, Customer-Centric, Customer Communications, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Satisfaction, Data
• How Email Marketers Can Profit From Users' Mobile ObsessionCynthia Price
  People check their smartphones obsessively—dozens, even hundreds, of times per day—and they open most of their emails on mobile devices. Here are five ways we email marketers can use those ...
  Content, Customer Engagement, Customer Experience, Email, Email Campaigns, Email Marketing, Engagement, Mobile Marketing, Personalization
• The 2016 Retail Holiday Delivery Experience [Infographic]Laura Forer
  The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping ...
  Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Retail Marketing, Websites
• Your 2017 Marketing To-Do List [Infographic]Laura Forer
  Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
  Big Data, Content, Content Marketing, Content Strategy, Customer Experience, Marketing Strategy, Technology