E-Commerce

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• What Motivates Consumers to Complete E-Commerce Purchases?Ayaz Nanji
  Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• What Is the Value of Ranking First in an Amazon Search?Ayaz Nanji
  Some 35% of consumers, on average, click the first product listed on an Amazon shopping search results page, according to a recent report from Compete.
  Customer Behavior, E-Commerce, Research Summaries
• What Might Black Friday E-Commerce Look Like This Year? [Infographic]Verónica Jarski
  Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
  Consumer Electronics, Customer Behavior, E-Commerce, Mobile Marketing, Sales, Social Media
• How Moms Use Smartphones to ShopAyaz Nanji
  Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Mobile Shopping Behavior During the Holiday SeasonAyaz Nanji
  More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial ImpactLiam Curley
  At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become ...
  B2C, Content, Customer Experience, E-Commerce, International Marketing, Local Marketing, Retail Marketing, SEO, Web Copy, Website Design, Websites
• How to Make a Negative Review a Positive ExperienceHolly Cordner
  Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. But don't overreact. You may well be able to turn the situation ...
  Blog Comments, Customer Behavior, Customer Communications, Customer Relationships, Customer Satisfaction, E-Commerce, Public Relations, Retail Marketing, Testimonials, User-Generated Content
• The Top Four Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• The Email Strategies of 20 Top RetailersAyaz Nanji
  Many major retailers are not personalizing their marketing emails based on customer behavior, instead sending out generic messages with nontargeted product recommendations, according to a recent report from SimpleRelevance.
  E-Commerce, Email, Email Marketing, Email Subject Lines, Research Summaries, Retail Marketing
• E-Commerce Goes Global [Infographic]Verónica Jarski
  The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
  Digital Marketing, E-Commerce, Retail Marketing, Sales
• #SocialSkim: Facebook Demographics, Social Strategies, LinkedIn Posts, and Fashion Week!Angela Natividad
  School's back in session, but social hasn't stopped. Score a cheat-sheet on Facebook demographics, consider what strategies other marketers are using for social media, ponder what makes a LinkedIn post ...
  Advertising, B2C, Content, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, LinkedIn, Marketing Strategy, Retail Marketing, Social Media, Social Networking, Twitter, Web Content
• Does Amazon Usually Have the Lowest Price Online?Ayaz Nanji
  Among online retailers, Amazon.com consistently offers the lowest prices on products in various key consumer categories, according to a recent report from L2.
  E-Commerce, Pricing, Research Summaries, Retail Marketing
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• Back-to-School Shopping Trends [Infographic]Ayaz Nanji
  Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• #SocialSkim: Facebook Mood Manipulator, and News From Snapchat, Reddit, Instagram, More!Angela Natividad
  Still peeved about Facebook manipulating your feelings? A clever Mood Manipulator plugin lets you decide how your News Feed feels. We've also got Snapchat news, Reddit Live, an Instagram case ...
  Advertising, B2C, Blogging, Brand Awareness, Branding, Content, Customer Engagement, Digital Theory, Direct Marketing, E-Commerce, Facebook, Instagram, Marketing Strategy, Pinterest, Public Relations, Retail Marketing, Snapchat, Social Media, Social Networking, SocialSkim
• Mobile and E-Commerce: Email and Direct Traffic Drive Most SalesAyaz Nanji
  Those responding to email marketing and those navigating directly to online stores (including app traffic) accounted for the highest share of purchases on phones in the first quarter of 2014, ...
  E-Commerce, Email, Email Marketing, Mobile Marketing, Research Summaries
• Four Ways to Give Your Website That Local Flavor All Over the WorldRachel Chilson
  Your website is your storefront to the world. If you want to reach targeted locales around the globe, you need to localize your site to meet your audiences' unique ...
  Content, Customer Behavior, Digital Theory, E-Commerce, International Marketing, Web Content, Web Copy, Website Design, Websites
• 10 Ways to Challenge Amazon's DominanceHillary Wilmoth
  Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
  B2C, Customer Behavior, Customer Experience, Data, E-Commerce, Email, Engagement, Retail Marketing, Web Content, Website Design, Websites
• Four AdWords Mistakes That Drag Your CTR DownLarry Kim
  Marketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
  Ad Copy, Advertising, Customer Acquisition, E-Commerce, Google, Keywords, Links, Local Marketing, Metrics, Mobile Marketing, PPC Campaigns, Search Engine Marketing, Writing