E-Commerce

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• How Often Do Americans Shop Online?Ayaz Nanji
  Nearly one-fourth of online shoppers in the United States say they make a Web purchase at least once a week, according to a recent report from Bronto Software.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Don't Kill Your Sales! Top 3 Shopping Cart TurnoffsLiesha Petrovich
  Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
  Customer Acquisition, E-Commerce, Email, Mobile Marketing, Retail Marketing, Websites
• 10 Tips to Ensure Your Emails Resonate in the InboxLen Shneyder
  An email marketer should have one goal in mind: capturing readers' attention so they respond to the email's call to action. Here's how you can help ensure your customers engage ...
  E-Commerce, Email, Email Campaigns, Email Marketing, Engagement, Marketing Automation, Personalization
• 10 Ways to Improve Shopping Cart ConversionsJohn Wieber
  After your website visitors arrive at your online shopping cart, it's simply a shame if your cart then fails you by not helping you achieve the conversion.
  Customer Acquisition, Customer Behavior, Customer Experience, Customer Retention, E-Commerce, Retail Marketing, Website Design, Websites
• #SocialSkim: SXSW Reveals What's Next in Social, Plus 10 More Stories in This Week's RoundupAngela Natividad
  SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, E-Commerce, Facebook, Location-Based Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Television, TV, Twitter, Videos
• #SocialSkim: Facebook Topic Data, Where to Post Various Video Types, Why People Unfollow, More!Angela Natividad
  See the top brand video spreading across socnets, learn more about Facebook Topic Data, and find out why people unfollow brands—and what kinds of engagement to expect for your social ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Segmentation, Social Analytics, Social Media, SocialSkim, Twitter, User-Generated Content, Videos
• Dramatically Increase Conversions Using the Scarcity PrincipleJosh Brown
  The impulse to acquire what is scarce is wired deep into the oldest part of our brain, alongside our other survival instincts. Here are four ideas for how to ...
  Customer Acquisition, Customer Behavior, E-Commerce, Pricing, Retail Marketing, Webinars, Websites
• #SocialSkim: Facebook 'For Sale' Groups and News Show, Strong Visual Content, V-Day Drones, More!Angela Natividad
  We've got the first-ever Facebook news show, stats on YouTube vlogger brand discovery, the biggest and most info-packed visual content infographic you'll ever find, and the world's cutest drone… right ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Online Marketing, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Valentine's Day Gifts: Average Spend, Most Desired Items [Infographic]Ayaz Nanji
  Adults in the United States plan to spend $54, on average, on Valentine's Day gifts this year, according to a report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Perfect Pinterest Formula for Growing Your FollowingAndy Eliason
  Just a bit of know-how and practice can generate the kind of pins that engage other Pinterest users and drive traffic to your website. Millions of pins go up every ...
  Content, Content Marketing, Digital Theory, E-Commerce, Pinterest, Retail Marketing, Social Media
• Consumers' Favorite Fashion RetailersAyaz Nanji
  Nordstrom is consumers' favorite fashion retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Management, Branding, Customer Satisfaction, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Holiday Season Retail Search Data: Thanksgiving Shopping SurgedAyaz Nanji
  Online retailers saw a big boost on Thanksgiving 2014 in paid search and paid social performance compared with 2013, according to a recent report from Kenshoo.
  Advertising, E-Commerce, PPC Campaigns, Research Summaries, Retail Marketing, Search Engine Marketing, Social Media, Social Networking
• Three Threats Lurking in Your Marketing Cloud—and How to Bust ThemScott Meyer
  A whole new marketing phenomenon has blossomed, enriching the user experience like never before: cloud technology. It's innovative... and it's threatening to turn into its own unique nightmare for companies.
  Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Technology, Web Browsers, Websites
• Seven Conversion Rate Tactics That Increased Sales by $21 MillionSteven Macdonald
  Website conversion rate increases alone don't mean much. Revenue growth is what really matters. This article gives you seven examples (which you can use) that helped the author increase online ...
  Customer Acquisition, E-Commerce, Lead Generation, Metrics, Retail Marketing, Testing, Website Design, Websites
• How Scrolling Behavior on E-Commerce Sites Is Evolving [Infographic]Ayaz Nanji
  Internet users on all devices are scrolling farther and farther down on e-commerce site pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries, Website Design, Websites
• Why Consumers Abandon Online Travel Bookings Before PurchasingAyaz Nanji
  Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic]Ayaz Nanji
  Women click around more on e-commerce sites, left-handed shoppers are slower, and older consumers tend to view fewer pages, according to a recent report from Content Square.
  Customer Behavior, E-Commerce, Research Summaries
• Do Your Holiday Habits Show Your Age? [Infographic]Verónica Jarski
  Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.
  Consumer Electronics, Customer Behavior, E-Commerce, Sales
• Why Personalized Marketing Will Dominate in 2015 [Infographic]Chris Byers
  Check out these five reasons to include personalized marketing in your planning for 2015.
  Customer Behavior, E-Commerce, Email, Marketing Strategy, Personalization
• The Holiday Longtail: Five Ways to Extend Your Holiday Marketing Into 2015 for Greater ResultsJay Calavas
  To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays' sales momentum into the New Year.
  B2C, Customer Acquisition, Customer Relationships, E-Commerce, Landing Pages, Marketing Strategy, Retail Marketing, Word-of-Mouth