Lead Quality

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• The Key Ingredient of Marketing Campaign Success: Quality DataPhil Garlick
  Just as you need quality ingredients to make a delicious meal, you need quality data to ensure a successful marketing campaign. Here are three tips to make sure your data ...
  Data, Lead Generation, Lead Quality, Sales
• Three Trends in B2B Buyer Behavior and How to Generate Quality Leads by Addressing ThemMarkus Linder
  Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of ...
  B2B Marketing, Customer Acquisition, Customer Behavior, Lead Generation, Lead Quality, Personalization, Personas, Sales
• Four Steps to a Winning Lead-Generation Process [Infographic]Laura Forer
  Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
  B2B Marketing, Lead Generation, Lead Quality, Marketing Strategy, Testing
• The Content Types That Generate the Highest-Quality LeadsAyaz Nanji
  Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
  Content, Content Marketing, Content Strategy, Landing Pages, Lead Generation, Lead Quality, Research Summaries, Sales, Survey Data
• How to Maximize the ROI of Your Lead Generation CampaignsIvan Kreimer
  If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ...
  Content, Content Marketing, Customer Acquisition, Landing Pages, Lead Generation, Lead Quality, Metrics, ROI, Sales
• B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?Bruce Scheer
  Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but ...
  B2B Marketing, Content, Customer Acquisition, Lead Quality, Positioning, Print Collateral, Product Marketing, Sales
• Marketing Video: No Lead Left BehindCassie Nelson
  Though too many leads certainly isn't a bad problem to have, it can be a problem nonetheless if a company's marketing efforts are being driven by lead volume rather than ...
  Lead Generation, Lead Quality, Lead Scoring, Sales
• Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
  Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
  Lead Generation, Lead Quality, Measurement, Metrics, Sales, Social Media
• Six Huge Lead-Generation Pitfalls That Are Hurting Your BusinessRob Manser
  Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
  Data, High-Tech Marketing, Lead Generation, Lead Quality, Lead Scoring, Sales
• Which B2B Content Types Deliver Great Leads?Ayaz Nanji
  Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Generation, Lead Quality, Research Summaries, Sales, Sales and Advertising, Survey Data
• What Is Bad Data Costing Your Company?Henry Schuck
  A marketer's database is only as good as the data in it. Unfortunately, no one is immune to bad data that's found its way into databases—and the cost incurred is ...
  Big Data, Data, Digital Marketing, High-Tech Marketing, Lead Quality, Marketing Tips, Small Data, Time Management
• Five Ways to Prove Marketing's Value by Saving Sales CostsAndrew Davies
  Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Inbound Marketing, Lead Generation, Lead Nurturing, Lead Quality, Sales
• The State of B2B Sales and Marketing DataAyaz Nanji
  Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
  B2B Marketing, Data, Lead Quality, Marketing Strategy, Research Summaries, Sales
• The Seven Vital Components of Lead Generation [Infographic]Verónica Jarski
  Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits.
  Digital Marketing, Lead Generation, Lead Quality, Marketing Strategy, Sales, Social Media
• How to Choose the Right Sales Reps for Your Next TradeshowPeter Symonds
  "Old-fashioned" tactics such as tradeshows are often the most effective for achieving B2B companies' top marketing goal: getting more customers. But far too many spend far too little time on ...
  Lead Generation, Lead Quality, Sales, Tradeshows/Events
• How Are B2B Marketers Scoring Leads? [Infographic]Verónica Jarski
  Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
  B2B Marketing, Lead Quality, Lead Scoring, Sales
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• Requiem for a Lead: How to Focus on the Most Important KPIGabe Rogol
  As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is ...
  B2B Marketing, Customer Acquisition, Lead Generation, Lead Quality, Marketing Strategy, Sales
• Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot ProgramKathy Rizzo
  Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.
  Customer Acquisition, Lead Generation, Lead Nurturing, Lead Quality, Sales and Advertising
• How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad Reynolds
  Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
  Advertising, Customer Acquisition, Digital Marketing, Google, Keywords, Lead Generation, Lead Quality, SEO