Mobile Marketing

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• Social Networking: Fastest-Growing Mobile Content Category
  Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile ...
  Consumer Electronics, Content, Customer Behavior, Facebook, Mobile Marketing, Research Summaries, Social Networking
• Mobile App Users Click on Ads Mostly by Mistake
  Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not ...
  Advertising, Customer Behavior, Measurement, Mobile Marketing, Research Summaries
• How to Get C-Suite Support for B2B Mobile Marketing
  "Mobile holds tremendous potential for B2B audiences," says CK Kerley in a slide presentation at CK's Blog. But many B2B executives "still see mobile as B2C media," she notes. Well, ...
  B2B Marketing, Management, Measurement, Mobile Marketing
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• Evolving the Customer Experience With Mobile TechnologyNathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss ...
  Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• Mobile Marketing: Top 10 Technical Design ConsiderationsRobert Carroll
  Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up ...
  Content Marketing, Local Marketing, Mobile Marketing, Smartphones, Web Content
• 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With AudioChristina "CK" Kerley
  To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince ...
  B2B Marketing, Collaboration, Marketing Tips, Mobile Marketing, Smartphones
• Brands' Mobile Apps Frustrate Users
  Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app ...
  Brand Equity, Branding, Mobile Marketing, Research Summaries
• How Gucci's Luxury Shoe Sale Lured Customers Worldwide
  In the mobile world, luxury brands must find creative ways to reach customers while maintaining a sense of hauteur. Jimmy Choo, for example, captured our imaginations by initiating @CatchaChoo, setting ...
  Creativity, Customer Behavior, Mobile Marketing
• Mobile Proximity Marketing Forecast: $6B by 2015
  Driven by increasing consumer adoption of mobile devices such as the smartphone and iPad, mobile proximity marketing is forecast to reach $760 million in 2011, and swell to nearly $6 ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Seven Types of Smartphone Apps Driving Mobile Market
  Seven categories of mobile applications are expected to dominate the mobile market over the next four years: email, games, social networking, instant messaging, mapping and directions, music and radio, and ...
  Email Marketing, Mobile Marketing, Research Summaries, Social Networking
• Track the Pulse of Top iPhone and iPad Apps
  One of the most frustrating things about the iTunes store is its unintuitive search function. That's why folks have invented new apps like AppsFire for iPhone. It's an application that ...
  Keywords, Market Research, Mobile Marketing
• Retailers Increasing Spending on Internet, Mobile Channels
  Most retailers say they are emerging from the recession better positioned for strong and sustainable revenue growth, with many planning to increase spending on Internet and mobile channels over the ...
  Advertising, Mobile Marketing, Research Summaries
• Why Customers Want Your B2B Sales Process to Go Digital
  "If B2B sales teams reduce the amount of face-to-face selling time in favor of more efficient sales models using the Web and telephone, will B2B buyers be receptive?" asks Robert ...
  B2B Marketing, Mobile Marketing, Sales
• Why 'Free' Text Messages Will Cement Mobile as a Critical Component of the Marketing MixMatt Silk
  With short message service (SMS) reaching 5 billion mobile phones around the world, marketers can no longer ignore the significance of texting as a marketing channel. Some consumers, however, are ...
  Brand Loyalty, Marketing Smarter, Mobile Marketing, SMS, Targeting
• Why Mobile Is Driving a New Approach to Data ManagementBrian Deagan
  As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is ...
  Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  Marketing Smarter, Mobile Marketing, New Media
• Use a Food App to Hawk a Product Line. Why Not?
  We love photographing food—local gems we hope to immortalize and share. Now there's an app for that! Inspired by Foursquare, Foodspotting lets users snap pictures of food and share the name ...
  Creativity, Mobile Marketing, Smartphones
• Three Crucial Ways to Serve Today's Wired Shoppers
  Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
  Customer Behavior, Mobile Marketing, Social Networking
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  Consumer Electronics, Mobile Marketing, New Media